Explore practical ways to strengthen your public relations strategy — from measuring what matters to building meaningful media relationships. These sessions are designed to help you approach PR with clarity, creativity, and confidence.
Mastering Measurement in Travel PR
Press play now to learn how to create a personalized set of PR metrics that capture both quantitative and qualitative outcomes. At the end, you'll have a start on your own set of Barcelona Principles tailored to align with your organizations’ goals.
For an overview of what the Barcelona Principles are, see the PR Measurement Guidelines Handbook for Destination Organizations developed by Destinations International and AMEC.
More Travel PR Guidance
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