The Importance of Finding Commonality, with Todd Stallbaumer

Episode 263

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On this episode of Destination on the Left, I talk with Todd Stallbaumer. He shares his experience working to promote tourism in Oklahoma as the Consumer and Trade Marketing Director for the Oklahoma Tourism and Recreation Department. We discuss the importance of finding your claims and how determining them can help you stand out. Todd also discusses the importance of culture and diversity and how recognizing and respecting that can open travelers up to a new and unique experience. Lastly, we cover the importance of finding commonality and how that can lead to meaningful connections and lasting partnerships.

What You Will Learn in this Episode:

  • The importance of finding your claims and how doing so can help your destination stand out and attract the right audience
  • Understanding the big picture and how that can lead to success
  • How to use anniversaries and the attention they garner to launch ongoing opportunities for attraction instead
  • Todd’s view on diversity and exploring community and how they are highlighting that in Oklahoma to create new tourism opportunities
  • How Todd found his “Dynamic Destination” group and why it’s so important to find commonality with others
  • What makes Oklahoman excellent spot for tourists and how you can learn more about the state and all it has to offer

Finding Your Claims

Have you ever traveled somewhere and expected one thing based on what you’d seen on TV or heard about the place and experienced something completely different? So many travelers have preconceived notions about destinations and what they expect to see when they get there.

This week, my guest on the Destination on the Left podcast is Todd Stallbaumer, Consumer and Trade Marketing Director for the Oklahoma Tourism and Recreation Department. Todd learned very quickly that many people had stereotypes for what they expected Oklahoma to look like. In the episode, we dive into how he tries to reimagine those stereotypes to create an entirely different experience for travelers.

We dive into how Todd found Oklahoma’s claim. In other words, he explains how he came to find what sets Oklahoma apart from other places. What you’ll be interested to know is that it’s the state’s diversity and culture that make it a unique place to visit. Todd explains how he is utilizing the state’s culture to drive new and exciting tourism opportunities for visitors to dive into the various communities found in Oklahoma.

Finding Commonality

Toward the end of the podcast, we dive into Todd’s ability to find commonality with a really unique set of people. While this group of people lives all across America in very different states, they have found very specific criteria that put them in the same circle. It was so interesting to hear from Todd how they came to form this group and how he was able to find these very niche commonalities that have led to such a resourceful and helpful partnership.

Todd and I dive into the details of his dynamic group and how they use their commonalities to help each other. From sharing connections, resources, problems, and sales pitches, this team has helped each other’s states and cities find new ways to draw tourism. And, through these commonalities, they are able to refer travelers to each other and make connections with other similar travel destinations as they grow.


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