Community collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism, and hospitality industry.

Are collaborations core to your business success?

....and what about collaborations with your competitors?

We have been exploring the answers to these questions on our podcast and through original research since 2016. It’s what we like to call co-opetition– cooperating competition. It is where perceived competitors come together to create something bigger together than they can do on their own.

Collaborator Types

Our 2021 Study, Rising Tides: Lifting All Boats, research report identified 3 collaborator types and proved how prevalent collaboration is in our industry.

99% of respondents said they have collaborated and 45% have extensive experience with collaborations.

Watch the webinar replay to learn:

  • Three types of collaborators and how their attitudes and opinions shape the collaboration
  • Benefits, risks & challenges of collaboration
  • 3-C Framework for successful collaboration

Collaboration At Work

Our 2023 study, Stronger Together: Future-Proofing the Travel, Tourism and Hospitality Industry, reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization. 

93% of respondents say collaboration with other organizations is part of their business strategy. 

Watch the webinar replay to learn how we answered these questions:

  • Is collaboration part of an overall business strategy?
  • Does mindset have an impact on the success of collaborations?
  • How often are collaborations proactive versus reactive?
  • Is collaboration a sustainable business practice?
  • What methods are used to standardize collaborations?

Collaboration Toolkit

5 FREE resources to help you create stronger collaborations. Here’s what’s inside:

  1. “Stronger Together” Materials. The executive summary from our research study on operationalizing collaboration.
  2. “Rising Tide” Materials. The executive summary from our first research study on collaboration in the travel, tourism & hospitality industry.
  3. Collaboration Sweet Spot Filter. Designed to help create a process for evaluating collaborative opportunities, this tool incorporates a checklist of benefits and ingredients for success to assist in making informed decisions.
  4. Guide to Becoming a Better Collaborator. This guide will help you identify your personal collaborator type, your strengths, hurdles to watch out for and how to work with other types of collaborators.
  5. Collaboration Assessment. Assess your operationalization of collaboration within your organization and identify areas to improve.