TAP into Growth
Strategy, marketing, and collaborative programs built specifically for travel and tourism.
Move your marketing forward with our fast turnkey solutions. TAP’s packages offer a focused way to solve a specific challenge, reach a new audience, or build a foundation for future growth.
Tourism Marketing Solutions
Findable Content Package
Audience-Aligned Influencer Campaign
Strategic Visitor Attraction Plan
Make your destination
easier to find in traditional
search and AI-generated
recommendations.
Reach the right audiences
through trusted creators
who genuinely align with
your brand
Turn business goals into
an actionable marketing
plan to attract more
visitors.
8 Week Starting at
Program $12,000
12 Week Starting at
Program $27,950
Starting at
$7,600
- Get found in Google and AI-generated answers
- Build authority with helpful traveler-focused content
- Set the stage for lasting organic visibility
- Reach precisely aligned audiences
- Gain trusted third-party storytelling
- Expand campaign tactics with sourced, vetted and managed content creators
- Build a marketing roadmap around the opportunities that matter most
- Clarify where to focus, who to target and how marketing can move your organization toward its goals
Tourism Marketing Solutions
Findable Content Package
Make your destination
easier to find in traditional
search and AI-generated
recommendations.
8 Week Program
Starting at $12,000
- Get found in Google and AI-generated answers
- Build authority with helpful traveler-focused content
- Set the stage for lasting organic visibility
Audience-Aligned Influencer Campaign
Reach the right audiences
through trusted creators
who genuinely align with
your brand
12 Week Program
Starting at $27,950
- Reach precisely aligned audiences
- Gain trusted third-party storytelling
- Expand campaign tactics with sourced, vetted and managed content creators
Strategic Visitor Attraction Plan
Turn business goals into
an actionable marketing
plan to attract more
visitors.
Starting at
$7,600
- Build a marketing roadmap around the opportunities that matter most
- Clarify where to focus, who to target and how marketing can move your organization toward its goals
Results in Action: Influencer Marketing
Strategy
Keuka Lake Wine Trail wanted to re-imagine its passport to build on past success. TAP developed new positioning to create not 1 but 3 new passports aligned with target audiences.
Influencers
Hosting influencers on the wine trail helped in the public launch of the new passports.
Results
106,520
impressions from influencer posts
42%
rise in passport sales
40%
increase in revenue YOY
Niche Market Solutions
These programs attract visitors by focusing on a specific market segment built around well-defined products and experiences. They are also collaborative, giving participating tourism organizations more marketing power than you could build alone.
TAP Into the Tour & Travel Market
TAP Into the Haunted Tourism Market
Wellness Tourism PR Co-op
Build relationships with travel buyers through year-round opportunities to promote what you do best, in front of the people who can sell it.
Join an established collaborative tourism program that turns haunted history into compelling visitor experiences.
Amplify wellness travel stories and reach the growing population of travelers seeking restorative, health-focused and wellbeing experiences.
Join the TAP Guild starting at $400
Join the Haunted History Trail starting at $4,500
NYS DMOs can join for $4,000 per partner
- Tour Operator Connections
- Travel Buyer Marketing
- Special recognition in front of Tour Operators at the annual TAP Dance conference
- Access to ROI data for your region
- Niche audience reach, from history enthusiasts to serious investigators
- Shoulder-season push for visitation and overnights
- Shared content, advertising, and social media
- Professional storytelling and national exposure
- Lead generation through the printed magazine-quality guide
- Proactive media relations efforts focused on wellness experiences
- Influencer marketing with engaging drive-market creators
- Hosted group & individual FAMs shared with program partners
- Inclusion in media kit materials
Niche Market Solutions
These programs attract visitors by focusing on a specific market segment built around well-defined products and experiences. They are also collaborative, giving participating tourism organizations more marketing power than you could build alone.
TAP Into the Tour & Travel Market
Build relationships with travel buyers through year-round opportunities to promote what you do best, in front of the people who can sell it.
Join the TAP Guild starting at $400
- Tour Operator Connections
- Travel Buyer Marketing
- Special recognition in front of Tour Operators at the annual TAP Dance conference
- Access to ROI data for your region
TAP Into the Haunted Tourism Market
Join an established collaborative tourism program that turns haunted history into compelling visitor experiences.
Join the Haunted History Trail starting at $4,500
- Niche audience reach, from history enthusiasts to serious investigators
- Shoulder-season push for visitation and overnights
- Shared content, advertising, and social media
- Professional storytelling and national exposure
- Lead generation through the printed magazine-quality guide
Wellness Tourism PR Co-op
Amplify wellness travel stories and reach the growing population of travelers seeking restorative, health-focused and wellbeing experiences.
NYS DMOs can join for $4,000 per partner
- Proactive media relations efforts focused on wellness experiences
- Influencer marketing with engaging drive-market creators
- Hosted group & individual FAMs shared with program partners
- Inclusion in media kit materials