Purpose Drives Our Passion

Membership Programs

From small destinations to large hotel chains, group travel leaders to home-based agents, everyone has a part to play in our tour & travel ecosystem. Join the TAP community, where relationships are strong, the members are your peers, and collaboration is the key to mutual benefits. Member programs and services are available for tour operators, destination products, travel buyers, and strategic partners.  

Strategic Growth Services

Boost your capacity  and uplevel your marketing and PR with individualized services designed for DMOs, Destination Products and Tour Operators. Our strategy-first approach includes holistic tourism marketing tactics and integrated campaigns, all built to deliver results on your bottom-line goals.


Keep up with the ever-changing landscape of the travel, tourism and hospitality industry with our education and learning resources. Stay two steps ahead - Make use of our tools as part of your professional development with learnings from our research, peer insights on our podcast and analysis of current trends.


Our community is a place to learn, grow, lean on each other, and participate in business development. Events take place in person and virtually, offering opportunities for travel trade collaboration. These travel trade events are designed for destinations and suppliers to showcase their offerings to tour operators and other travel buyers.