Take our checklists, tools, workbooks, and toolkits and use them to strengthen your tourism marketing. You can rely on us for tourism marketing resources that help you do more with what you have and maximize your efforts.
Collaboration Toolkit
This toolkit includes 5 resources to help you create stronger collaborations. Here’s what’s inside:
- “Stronger Together” summary of our research study on operationalizing collaboration.
- “Rising Tide” summary of our research study on collaboration in the travel, tourism & hospitality industry.
- Collaboration Sweet Spot Filter to help you evaluate collaborative opportunities quickly with a checklist of benefits and ingredients for success.
- Guide to Becoming a Better Collaborator helps you identify your personal collaborator type, strengths, hurdles and how to work with other collaborator types.
- Collaboration Assessment for your organization to identify areas of improvement.
Market NY Grant Administration
Through our work on dozens of projects funded in part by CFA grants, we gained an in-depth view into the nuances of the New York State Market NY grant process. Download the whitepaper to get our top 10 tips for succesful grant administration.
Barcelona Principles Workbook
Measure your travel PR efforts with a customized scoring system considered the gold standard. This workbook is a hands-on companion to Destination International's PR Measurement Guidelines Handbook for Destination Organizations.
The Resilient Navigator Toolkit
Political tensions that interfere with travel can feel overwhelming, uncomfortable and uncertain - making it harder to maintain the relationships that fuel our industry. Together we can learn, adapt and stay forward-focused with open dialogue and practical ideas.
This simple-yet-informative toolkit includes a five step action plan, dos and don'ts, best practices and industry resources.
Collaboration Sweet Spot Filter
Collaboration is one of the most powerful tools in tourism. But not every collaboration is the right fit. The difference comes down to partnership evaluation, knowing how to evaluate the opportunity.
We developed this tool to help you evaluate collaborations and set them up for success from the start.
AI Library
Prompts, platforms, custom GPTs and more — we've collected some of our most useful AI resources for marketers in one place.
This spreadsheet includes a guide to popular AI platforms, a library of prompts to get you started with AI on the right foot, and a list of helpful Custom GPTs shared openly in ChatGPT. Built to be customized and worth coming back to as you explore what AI can do for your team.
AI Policy Template
Does your team have a policy for how it uses AI? We modeled this template after TAP's own internal policy to give you a solid starting point you can customize for your organization.
We've highlighted the sections you'll want to update with your own information and approach. Because policies around emerging technology often need sign-off from legal or leadership, it's built to be a starting point for that conversation.
GEO Prompts
Search is changing, and so is how your content gets found. These are the prompts we demonstrated during our SEO and GEO workshop, built to help you evaluate and improve your content for AI-powered discovery.
Use them to take a closer look at your existing content, see how it may be interpreted by AI tools, and identify opportunities to make it more useful and more discoverable.
Audience Persona Custom GPT
Meet your persona-building partner. The TAP Audience Persona GPT guides you through our framework for developing a more complete, human-centered picture of your audience.
One tip as you use it: watch out for caricatures. AI leans hard into assumptions, so don't be afraid to argue with it when something doesn't feel right. Your judgment is what keeps the result human-forward and AI-assisted.