In 2024, wellness tourism generated
nearly $894 billion
and accounts for
17.6% of all tourism spending
Share your wellness story.
From restorative retreats and scenic trails to farm-to-table dining, spa experiences, outdoor adventures, and quiet places to slow down, travelers are seeking destinations that offer countless ways for them to prioritize their well-being.
In 2027, Travel Alliance Partnership is bringing those stories together through a collaborative statewide PR initiative designed to position participating destinations as must-visit wellness getaways. Together, we'll turn the experiences already happening across New York into compelling stories for travel media, influencers and consumers.
Where you fit:
Your destination doesn't have to be a traditional "wellness destination" to take part in this program.
Wellness travel is multidimensional. It encompasses a person’s physical and mental wellbeing, but also considers emotional, social, environmental, and spiritual needs. Today's travelers are looking for ways to unplug, recharge, move, reconnect, refuel and simply slow down.
Mental Wellness + Mindful Travel
Digital detoxes, meditation, forest bathing, creative retreats and places to escape the noise.
Outdoor + Nature-Based Wellness
Hiking, paddling, cycling, scenic trails, parks, water and the restorative power of being outside.
Fitness + Active Travel
Yoga, movement, active getaways, outdoor adventure and experiences that leave travelers feeling energized.
Spas, Retreats + Relaxation
Spas, saunas, retreats, hydrotherapy, massage and all the ways travelers can press pause.
Sleep + Restoration
Cozy escapes, restorative stays, digital detoxes, slow travel, and experiences built around getting away - and getting some rest.
Readaways
Book-friendly hotels, literary destinations, independent bookstores, libraries and the increasingly popular art of doing less.
Culinary Wellness
Farm-to-table dining, locavore, farmers markets, culinary exploration, fresh or foraged food, and seasonal flavors.
Seasonal Wellness
Four seasons of reasons to visit, from summer outdoor adventures to cozy winter escapes and everything in between.
Program Tactics
You bring the experiences. We'll bring the strategy.
Media Relations
Proactive pitching to relevant media (ie. travel, wellness, lifestyle, food, outdoor, health and beauty, etc.)
Trend Monitoring
Connecting New York destinations to emerging wellness trends and timely conversations.
Influencer + Creator Outreach
Identifying strategic creators and opportunities to showcase participating destinations.
Hosted Experiences
Supporting select media and influencer visits when they present a strong opportunity.
Collaborative Storytelling
Creating statewide story concepts, roundups and multi-destination itineraries.
Seasonal Campaigns
Creating reasons to talk about New York wellness throughout the year.
Strategic Paid Opportunities
Using shared program funds to pursue select advertorial, sponsored and other high-value opportunities.
your investment
per partner
Limited to 15 partners
program timeline
November - December 2026
Partner Commitment
January 2027
Planning Period
February-December 2027
PR & Media Outreach
Shared Program Funds: Approx. $15,000 will be earmarked for out-of-pocket expenses, including shared influencer fees, advertorial opportunities, media representation, travel, materials, etc.
Partner Registration
Following your submission, if you select online payment, you will receive payment instructions automatically on the page and via email. If you choose to be invoiced, an invoice will be emailed to you in the coming weeks.
"*" indicates required fields