Can a small niche destination become a regional anchor destination? That’s an apt description of the Corning Museum of Glass. Promoting any destination takes creativity and hard work. Our guest in this episode brings both to her work, and examples of both for us to learn from. In this episode, we talk with Beth Duane…
Read MoreDigital and social presence are a necessary part of an effective marketing plan, and they can be a great deal of fun as well. Working with partners in a region and harnessing the power of influencers who love your destination are avenues to explore and exploit as you promote your region. In this episode of…
Read MoreTraveling full-time is the dream of many of us. It’s a lifestyle drenched with allure. On this episode of Destination on the Left, Nicole talks with Dalene Heck, travel influencer and owner of Hecktic Media. She and her husband have been living the travel-full-time dream for nearly 10 years. Unless you are just plain independently…
Read MoreCelebrities and influencers post their amazing travel and adventure on social media all the time. Often, that is not by accident. Product placement and influencer marketing can bring attention and interest to your hotel or travel destination. In today’s episode, we talk with Stacy Jones, who has been doing product placement and influencer campaigns for…
Read MoreA travel writer or blogger wants to visit your hotel, attraction, restaurant – or maybe do a full FAM weekend in your destination. That’s great! But the initial excitement might start to wear off as you ask yourself, How do I prepare? What do I need to do? What do I tell my staff? Here…
Read MoreIn this episode, you’ll learn what’s so great about Britain, and how guest Gavin Landry targets potential visitors by tapping into what they love about travel. Gavin Landry serves as Executive Vice President for the Americas for VisitBritain. Gavin has a strong background in business and leisure tourism and has held several senior posts in…
Read MoreIn this episode, you will learn about how the Bronx is growing into a global tourism destination in its own right. Olga Luz Tirado is the executive director of the Bronx Tourism Council, a division of the Bronx overall economic development corporation. In this capacity, she plays a significant role in creating a cohesive and…
Read MoreIn this episode, you will learn about leveling up your live video by creating engaging, curated experiences from Reagan Burns. Reagan Burns started her career working for R&R Partners in Las Vegas, on the Las Vegas Convention and Visitors Authority as a designer on the What Happens Here, Stays Here campaigns. Her career path then…
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