Rachel Pulvino

In this episode, you will learn about how everyone can chip in to drive visitors to a region and the economic impact that provides from Rachel Laber Pulvino. Rachel Laber Pulvino is a Rochester native who has the privilege of promoting her hometown on a daily basis as the Director of Public Relations and Communications…

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Morgan Painvin

In this episode, you will learn about the importance of having a strategy in everything you and your organization does. For Morgan Painvin, it’s all about hitting the bullseye of results. Her quiver of arrows is vast and varied from strategic partnerships and micro-niche placements to national features and creative ideas. The award-winning campaigns that…

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Nicole Mahoney Solocast Episode #4

In this episode, you will learn about five of the biggest travel trends to pay attention to in 2018. Nicole Mahoney started Break the Ice Media in 2009 in response to the evolving needs of small to medium-sized businesses, in particular, the rise of social media. Break the Ice Media is a boutique marketing and…

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Louise Cottrell

In this episode, you will learn about how to use Pinterest to drive visitors to your content from Louise Cottrell. Originally from the Bay Area, Louise Cottrell is a Pinterest marketing strategist working with travel content creators and business owners to generate traffic, grow their audience and increase sales. She does Pinterest account management as…

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Ed Healy

In this episode, you will learn about why differentiation is the name of the game and why you need to provide unique, niched experiences to attract visitors to your destination from Ed Healy. Ed Healy is Vice President of Marketing for Visit Buffalo Niagara where he is responsible for VBN’s destination marketing strategy. His responsibilities…

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Destination Marketing Tools – With a Twist

Facebook. Newsletters. Media Events. Blogs. All are great tools for marketing – but which ones lend themselves to the best results for destination marketing? I’ve narrowed down my top five choices after working with destinations both small and large, niche and broad. Here’s how you can dive deeper into each of these destination marketing tools to make…

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