In today’s digital landscape, influencers play a pivotal role in shaping travel decisions and inspiring destination discovery. Whether you’re promoting a hidden gem of a small town, a unique attraction or a world-famous city, partnering with the right influencers can amplify your message and build authentic connections with your target audience. But with thousands of…
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Spend a few minutes scrolling on any social media platform and you’ll see dozens of posts created by influencers – from the brand-sponsored posts on celebrity’s pages to funny videos by content creators made to make you laugh (and engage with the post) to beautiful travel inspiration created by influencers that induce a little bit…
Read MoreBorn and raised in Michigan, Kevney Dugan grew up playing any sport he could make time for. In the long run, trail running, mountain biking, and fly fishing were the sports that stuck. Fly fishing was the one that offered a working opportunity out of college and took him to Livingston, Montana; San Jose, California;…
Read MoreNamed one of the 11 Influential Black Women in Travel You Should Know by Travel Noire, Rachel Hill is a trailblazing Travelpreneur, Speaker, and Published Author. With a Masters in Business Administration (MBA) in Marketing, she has merged her Tech and Digital Marketing expertise and passion for travel into a global brand. Her engaged audience…
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How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging PR to create interest in expanded offerings and shoulder season experiences to create demand for visitation from drive markets. In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted…
Read MoreColleen Onuffer is a consultant at Break the Ice Media and vital part of the team. She uses her passion for writing and storytelling in her role here to make a big impact for her clients. Since her start in 2016, Colleen has helped her clients find their essential stories and develop targeted messages. Colleen…
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As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing where other people are visiting, what dishes they’re eating, and what awesome experience they’re having. So it only makes sense that destinations are partnering with travel influencers more often as…
Read MoreIn this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media. Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News’ Kids…
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Hashtags may have started as a simple way to organize online conversations, but they’ve evolved into powerful tools for storytelling, discoverability, and community-building. In 2025, they’re far from outdated – in fact, posts that include hashtags still see significantly higher engagement rates across platforms. According to recent data, social posts with at least one hashtag…
Read MoreOn this episode of Destination on the Left, we are doing something different. Earlier this month, we hosted a virtual event on the effects of policy and headlines on cross-border tourism. This was the first of a series of community conversations that we will be hosting this year. We invited 5 expert panelists to talk…
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