If you’ve worked with influencers before, you’ve likely learned that no two partnerships are exactly alike. Some are simple hosted experiences. Others are paid campaigns with very specific deliverables. And as influencer marketing continues to evolve, so does the need for clearer expectations on both sides. That’s where an influencer agreement comes in. TAP has been working with content creators in the travel and tourism space for nearly…
The media landscape has shifted from relying solely on traditional journalists and publications to partnering with bloggers, vloggers and social media influencers of all shapes and sizes. Travelers are interested in seeing where other people are visiting, what dishes they’re eating and what awesome experiences they’re having – so it only makes sense that destinations…
In today’s digital landscape, influencers play a pivotal role in shaping travel decisions and inspiring destination discovery. Whether you’re promoting a hidden gem of a small town, a unique attraction or a world-famous city, partnering with the right influencers can amplify your message and build authentic connections with your target audience. But with thousands of…
Spend a few minutes scrolling on any social media platform and you’ll see dozens of posts created by influencers – from the brand-sponsored posts on celebrity’s pages to funny videos by content creators made to make you laugh (and engage with the post) to beautiful travel inspiration created by influencers that induce a little bit…
Born and raised in Michigan, Kevney Dugan grew up playing any sport he could make time for. In the long run, trail running, mountain biking, and fly fishing were the sports that stuck. Fly fishing was the one that offered a working opportunity out of college and took him to Livingston, Montana; San Jose, California;…
Named one of the 11 Influential Black Women in Travel You Should Know by Travel Noire, Rachel Hill is a trailblazing Travelpreneur, Speaker, and Published Author. With a Masters in Business Administration (MBA) in Marketing, she has merged her Tech and Digital Marketing expertise and passion for travel into a global brand. Her engaged audience…
How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging PR to create interest in expanded offerings and shoulder season experiences to create demand for visitation from drive markets. In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted…
Colleen Onuffer is a consultant at Break the Ice Media and vital part of the team. She uses her passion for writing and storytelling in her role here to make a big impact for her clients. Since her start in 2016, Colleen has helped her clients find their essential stories and develop targeted messages. Colleen…
In this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media. Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News’ Kids…
On this episode of Destination on the Left, Joshua Harrell, Chief Revenue Officer at WorldVia, joins me to discuss the evolution of travel advisors in the United States in a post-pandemic world. Joshua shares his insights on how content creation can help travel advisors build their businesses, and he offers some fantastic practical tips for…