Samantha Cole is the Director of Public Relations at Valley Forge Tourism and Convention Board. The Valley Forge Tourism & Convention Board is a nonprofit, membership-based sales and marketing organization that aggressively promotes the Valley Forge area and Montgomery County as a convention site and leisure visitor destination by encouraging patronage of its 500-plus member…
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Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations campaigns take time, energy and effort. It’s an adrenaline rush when a journalist responds to your pitch and wants to cover your story. But how do you make that happen?…
Read MoreKathy Condon is a travel writer who has visited 29 countries, 49 States, and 16 islands. She formally trained throughout the nation on face-to-face networking. When the pandemic hit, she made the decision to become a travel writer and made a solid base while sequestered at home. Now Kathy is using her face-to-face networking skills…
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This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the travel and tourism industry. This week also marks the airing of my 300th episode and more than 75,000 downloads, more milestone markers crossed! Since launching one of the first podcasts…
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Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the pandemic and as a result of changes in our world. Many of these changes were already underway. We have been talking about place-making and destination management and cathedral thinking for…
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This project involved applying DEI principles to a strategic PR and marketing campaign, balancing promotion goals with authentic messaging and community support.
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Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because at their core, they’re about building relationships. Heck, relations is right in the name! Back in elementary school, building relationships was easy. You’d share your pudding with someone and…
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Just as we all were getting used to using Facebook, Instagram, and Twitter as marketing tools, we now have to find our way through another one. Fear not! TikTok is one of the easier platforms to use when it comes to marketing. You’ll just need some creativity and the willingness to follow the latest trends.…
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By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming more commonplace, representation of the diversity that surrounds us has always been more than a trend. Travel Unity is an organization that seeks to make the world of travel welcoming…
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You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications, a rise in frequency of bloggers and freelancers, and the emergence of social media influencers. These changes in the industry have only been exaggerated by the pandemic. Each one of…
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