2025 News from the ABA Marketplace in Philadelphia, Part 2, with Nicole Mahoney

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Nicole MahoneyNicole MahoneyNicole MahoneyNicole Mahoney

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This is the second of a series recorded at the ABA Marketplace. In it, we discuss how the industry is evolving, the biggest opportunities ahead, and strategies shaping travel’s future. Enjoy hearing from five inspirational tourism leaders about topics including the rise of slow tourism and experiential travel.

In this episode, you’ll hear from these extraordinary leaders:

• Jennifer Tremblay Moore: https://www.linkedin.com/in/jennifer-tremblay-moore-b3014b73/
• Jana Kaylor: https://www.visiteurekasprings.com/
• Barry Surman: https://www.linkedin.com/in/barry-surman-3b23a81/
• Annette Morejon: https://www.linkedin.com/in/annette-morejon-mba-31a17b19/
• Adam Halay: https://www.linkedin.com/in/adam-halay-b94276140/

Insights from ABA Marketplace in Philadelphia

My five guests discuss the evolving preferences of travelers and why the trend toward unique personalized experiences is picking up speed, the value of ABA Marketplace, and the importance of building genuine connections with industry partners.

Jennifer Tremblay Moore, the Marketing and Communications Manager at the Wild Center
Jennifer discusses the appeal of nature-based travel as people increasingly seek deeper connections with nature. She highlights new features at the Wild Center, like the extended Fen Trail and interactive exhibits such as the giant eagle’s nest and gorgeous resident river otters, which aim to reconnect visitors with the outdoors. Jennifer emphasizes the Center’s commitment to accessible and inclusive experiences that cater to all groups, including students and seniors.

Jana Kaylor, Group Sales Manager for Eureka Springs
Eureka Springs is a hidden gem, ideal for relaxation and an escape from the hustle of everyday life. Jana is keen to let people know all about her destination. She describes its extensive outdoor and cultural offerings, from kayaking and biking to exploring historic hotels and haunted sites. Jana loved attending ABA because it was such a great educational experience. Industry partners are willing to share advice and make genuine connections.

Barry Surman, Deputy Director of Tourism and Film for Westchester County, New York
Barry explains why the current trend is toward more specialized and personalized travel experiences with smaller, more tailored tour groups. He also explains why he appreciates the hospitality and culture of cooperation within the tourism industry so much and how ABA Marketplace exemplifies that. Barry also discusses the networking opportunities that help build collaborations and connections with industry partners.

Annette Morejon, President of North America for Whisper Systems USA
The key topic of my discussion with Annette centers on upcoming innovations in Whisper Systems USA tour-guide audio systems, including AI integration for real-time translations, which will enhance user experiences. Annette reflects on her 25-year career in tour guiding and tour management, noting a shift toward smaller, more personalized travel experiences that offer deeper cultural connections. She sees ABA Marketplace as an excellent place for networking and keeping abreast of industry trends.

Adam Halay, Assistant Sales Manager at the National Baseball Hall of Fame and Museum
Adam shares why he’s so enthusiastic about upcoming exhibits, including one focusing on Japanese-American baseball. He talks about creating exclusive, behind-the-scenes travel experiences to meet travelers’ evolving desire for more personal interactions. Adam stresses the importance of building genuine relationships at industry events like ABA Marketplace, which he believes are crucial to allowing DMOs to share their stories and engage visitors on a deeper level to boost tourism to their destination.

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