Louise Cottrell

Episode 51: Using Pinterest to Drive Traffic to Your Content, with Louise Cottrell

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In this episode, you will learn about how to use Pinterest to drive visitors to your content from Louise Cottrell.

Originally from the Bay Area, Louise Cottrell is a Pinterest marketing strategist working with travel content creators and business owners to generate traffic, grow their audience and increase sales. She does Pinterest account management as well as consulting and training for bloggers and social media teams through her Pinterest Marketing Mastery Program. Shes also a world traveler and dog enthusiast.

More on Louise’s Background

Thank you for joining me, Louise.

No problem, thanks for having me! So great to be here.

Yeah, and I’m really thankful that you’re joining me from India, because, as we were just talking about in our pre-interview chat, you are of the digital nomad age and love to travel, and we never know where we’re gonna find you. I really appreciate you taking some time out on your trip in India to have a conversation.

Oh of course, of course. I’m working from the road, so it’s just another day at the office, for me.

Yeah, exactly. I think that’s really awesome. So Louise, can you share a little bit more about your background? I know your bio just gives a brief kind of overview of where you are, but can you share with our listeners about your journey and what’s brought you to where you are today?

Sure! So when I finished university, way back in 2008, I didn’t really know what to do, so I just started traveling and working abroad. It took me a few years to discover remote work and online businesses, and I started to sort of work in the travel space because I was consuming travel content all the time. I thought if there’s all these people creating great travel content and running their online businesses, which are content sites and blogs, I thought I wanted to get into this industry. So, I started attending TBEX conferences and networking with travel bloggers, and travel marketers, and content creators. I just sort of kept niching down and niching down until finally I found a real need for help with the Pinterest platform.

Before, I was doing just general social media, virtual assistant, and administrative work, remotely, for travel people. Then I decided I just wanted to focus on this because I really felt like I got it, and a lot of people were saying, “We need help, and we don’t know what to do.” That’s how I kind of ended up doing Pinterest for travel brands and travel bloggers, and that’s why I founded Travel Pinners in March 2016, officially.

Wow, that’s awesome. You know what’s so cool about that, and I find this with a lot of the guests on this podcast, is you find your way into the tourism and travel industry because you’re following your passion. I just think it’s cool when you can create a business and a living around something that you are passionate about, and that you’re also able to continue pursuing your passion. You’re in India, so I would say you’re doing it.

Exactly, exactly. With this business model, I have this location independence, which was definitely the priority for me, so it’s all working.

Yeah, that’s terrific. You mentioned TBEX, which I’m really excited about, because my office is in the Finger Lakes region of New York state, and the Finger Lakes Wine Country just announced that they’re hosting TBEX in 2018.

Nice. It’s gonna be awesome.

Yeah, it’s gonna be terrific. We’re looking forward to that.

Focus Your Content on the Needs of the Audience

Well this is great. I am really looking forward to digging in on Pinterest. It’s a topic I don’t know too much about, in terms of using it for marketing. I certainly do know about Pinterest and how it works and using it for personal, but I’m really looking forward to your insights today and I think we could just dig right in. As you and I discussed, we do like to focus on creativity on this podcast, so this first question is really just with regards to how do you help tourism or hospitality businesses stand out from the crowd? It is a very competitive environment out there. As you mentioned, you consume a lot of travel content, and there is a lot to be found. So how do you help those tourism destinations and brands stand out?

Yeah, so I teach a few basics about the way things work on Pinterest that a lot of people don’t consider when they’re creating their content. This goes for not only content that’s aimed for Pinterest, but for all social media, and for people to build their audiences, build trust, and bring visitors to their website. I’m always trying to show people the importance of evergreen content, of an editorial calendar and a content strategy that really speaks to their target audience.

So it’s very important … definitely on Pinterest, but also across the social media landscape, to be creating articles that help your ideal customer, or your ideal visitor, or your ideal reader, and that are important to their lives, and that solve their problems. A lot of people blog about their company, or an event that they’ve hosted, or that they’ve been to, and these are just one-time sort of irrelevant topics for the general reader. The general reader wants to know, “What can I do when I’m visiting? What can I buy in preparation for a trip?”

[bctt tweet=”“Create articles that solve problems for your ideal customers.” – Louise Cottrell #podcast”]

I try to help people to think differently about their content, in that way, and also, of course about the graphics, which are a huge component of Pinterest marketing. A lot of people come to me, and they haven’t really been considering these things, so I try to teach them sort of the way that it works, but also that there’s flexibility in terms of what you can create. The possibilities are really limitless, in this space.

Wow. That’s really awesome. What I like about what you just described for us is this whole idea of solving the problems of your audience, and not just talking at them, or selling to them, but really giving them something that’s valuable, and that’s going to be helpful. That’s a bit of a different way of thinking for some people, isn’t it?

Mm-hmm.

Yeah.

Digital marketing, it’s a whole new ballgame, you know?

Yeah. Absolutely. Can you provide an example of someone that’s doing this really well? Someone maybe that you look to, or maybe it’s one of the clients that you work with?

Yeah. I did a case study for a client who has a Japan travel agency. They book custom bespoke tours for people wanting a really in-depth experience on a trip to Japan. It’s called Boutique Japan, and they have a fantastic blog. Not only are they optimizing for appearing in Google search, and sort of playing the digital marketing game that I was talking about in the right way, but they also just have incredibly valuable information for people who are researching their trips to Japan, whether or not they convert into clients. Whether or not they end up booking through them, the information is such high quality. The images are very high quality as well. It’s useful, even if you’re planning a trip independently, and you just want that information. So they really emphasize, you know, “We’re here to help everybody, whether or not they become our clients.”

That being said, many do convert into clients, so it is working out pretty well for them. The way that they’ve done their organic strategy, especially with the SEO, is they’ve thought of things that people are searching for, as they are in the planning stages of preparing for the trip. So the seasons, what’s the right season to visit? Events that might be happening during a certain time period, when people are going. And also questions that people might be having about where to book. They have sort of informational articles that … if somebody’s searching for the best Ryokans, which are these family-owned guest houses in Japan, they are gonna see an article from that website, get that information, discover the brand, and discover the company through having been interested in reading the article.

That’s really cool. You know what’s interesting is as you’re describing this, you’re talking about the content, and how they are focused on the need of the audience, or of their target market, more so than on selling their own packages, or their own trips. What I really like about that is it’s just this whole different way of thinking and engaging with an audience that, over time, will turn into a customer.

Or might send referrals their way.

Yeah, that’s really fabulous. When we talk about creativity, I also like to talk about challenges, and kind of the creativity that comes from a challenge, or when you’re trying to solve a problem, or some sort of adversity that you might be presented with. I think we learn so much from those times, and I actually think people get very creative in those times. I’m wondering if a challenge or a problem comes to mind that you can share with us, and then maybe a creative solution that might have come from that.

Sure, well I mean, in my own business, not talking so much about Pinterest, but just about how I’ve been growing it over the last year and a half, I’m just bootstrapping, you know? I don’t have any kind of funding. I have a very low budget for advertising and really low bandwidth because I’m spending so much time serving the clients that I do have with just a bit of a support staff.

So for me, just to get the word out, and to raise my own brand awareness around Travel Pinners, and to try to get more referrals, and get my name out there, my strategy has just been to network on a one-to-one level. I find myself in small Facebook groups with travel marketers, or travel content creators, searching for people who might be asking questions in these spaces, and in these communities that are online, so that I can show up from a place of service and just say, “This is what I do.” I’m not pitching directly. I do say what I do and where I come from, and my website. I just try to answer people’s questions or give people the opportunity to get a question answered and to ask for help. I find that that has been really helpful in getting the word out organically. I help people get their content seen organically, on Pinterest, without ad budgets. I run my business the same way and have certain strategies for getting around not having much money to advertise.

So yeah, just finding different communities, like the TBEX community, like blogging groups, and these various places for showing up and saying “I’m here to help.” Whether or not it converts as well, in the moment, I know that just sending that out there, it’s gonna come back to me eventually. It has worked a lot. It has worked out that way for me too.

That’s awesome. That’s a really great strategy. And I can certainly relate, having started my own business in 2009. I do understand how it goes when you’re starting out and you’re getting clients, then you have to serve the clients, but you still need to build at the same time. I think that that’s really a creative way to think about it. Especially in your case, and your work life, and the way that you work all over the world, being able to network online through those Facebook groups, or those blogging groups. Again, I love what you said, with just, you’re showing up from a place of service. You’re not showing up just to raise your hand and say, “Look at me, I’ve got something to sell.” I think that that’s just a really great message, and seems like a theme, so far in our conversation.

Yeah, it’s very different. I was listening to some of your previous podcasts and you’ve got these big players who have big companies and big ambitions, and for now, my operation is me with a little bit of support, so maybe someday it will be the gold standard in Pinterest marketing for the tourism industry. For now, it’s now really a crowded space, though. For now it’s just me and my laptop, and a little bit of help, and just trying to support myself as I travel, and help people to support themselves as well, in whatever, whether it’s a blogger, or a DMO, or a travel agency. But it’s been really fun, so far.

That’s great.

Why Pinterest is Better than Other Forms of Social Media

Well, if we could maybe divert off of the question flow for a few minutes and talk a little bit more about Pinterest and see if we can take that just a little bit deeper, in terms of how Pinterest can really help. We talked about the Japanese travel agency and kind of their strategy with their blog. But how does that carry over, and what do you do to help them on the Pinterest platform?

We make effective graphics based on best practices that I know of, from my research, and my work. Not only to have high-quality images, but also to have text overlay on the images, and use copy that is compelling and will drive clicks, even if it doesn’t match exactly with the title of the article. What we’re doing is we’re promoting the blog articles and other pieces of content that they’ve created. Not only images. You really need to have written content, or video or audio content that you’re sending people to. We manage their account using a scheduling tool where we schedule out graphics that link back to all of their content.

Pinterest, as you might know, is a social bookmarking tool. Everything you see on there, or most things that you see on there, are actually links to places around the web. So sharing those articles, in the form of the images, keyword optimizing them, and then also curating content from other sources that are related to the topics that they’re sharing about. This is how I manage the accounts. I have a part of my business that’s consulting and a part that’s the agency model, where we’re actually actively managing accounts on a daily basis. This is how, when we run the accounts, people will see the content. They’ll get exposure to the brand. They’ll engage with the content, they’ll save it, and share it, and spread it, and then more people will see it, and this is what drives clicks back to the website.

So this is what brings in visitors from Pinterest to your website. It’s the only social media channel where they encourage people to leave because they want people to find what they’re looking for. Whereas in Facebook and Instagram, they don’t want you to leave. They want you to stay there, and they discourage link-sharing and they show less of anything you put a link in. But on Pinterest, it’s all links.

Source: Pexels

[bctt tweet=”“Pinterest is the only social media channel that encourages its users to leave the site.” – Louise Cottrell”]

Yeah. Talk a little bit more about that, with Pinterest. What is the size of the audience, and why is Pinterest so important, especially when you’re talking about driving traffic to other places, to a website, or other content?

Yeah, so they keep coming out with new statistics, Pinterest themselves. Their most recent statistic was 200 million monthly active users. And that’s people who log in at least once a month to find inspiration, ideas. In the travel section, it’s really people planning trips, looking for gear, looking for information about where they’re going, or sort of just to get inspiration if they are trying to decide where to go. Bucket-list destinations. It’s quite a popular niche. So, Pinterest has many different categories, but travel is one of the top categories. The great thing about it is that it’s not just share it once, and it’s seen, and then it’s done. On Facebook, when you share something, you have a day or two, or maybe up to three days for people to see the content and click on it before it disappears from the feed.

Pinterest, the pins, if they get engaged in, and if they get attraction, they will continue circulating for potentially months on end. They say the average half-life of a pin is three-and-a-half months. The average time span for your content that you shared once can keep circulating, and keep getting shared around, and keep getting seen, keep getting impressions up to seven months. What sets it apart from the other channels is this longevity of content and the fact that they want people to discover things on the platform and leave. They keep showing the content that they think would be relevant to people based on what they’re searching, who they’re following, what they’ve liked, what they’ve saved. It’s sort of a complicated algorithm, and they keep it a mystery so we can’t hack the system. But yeah, it’s really beneficial, if you are creating content, and you want to drive traffic to the website, and get more exposure for your brand.

[bctt tweet=”“Pinterest pins, if they get engagement, will continue to circulate for months on end.” – Louise Cottrell”]

What kind of analytics does Pinterest offer? How can you measure, when you’re using it? I’m very familiar with Facebook’s analytics, and I’m just curious how Pinterest compares, or what you’re looking at.

Yeah, there’s different dashboards. If you’re actually doing paid ads, which is another thing we can get into, if you want, but paid ads have their own dashboard, and you can sort of track conversions based on putting in the conversion pixel on your website. You can really track people at every step of the way. Organically, if you’re not doing paid ads, it’s slightly more limited. You can see impressions that your content is getting, you can see the engagement, in the form of re-pins, or saves, they’re now called. Then you can see clicks off the platform, but it doesn’t always indicate that somebody got to your website and stayed there. For that, you want to be checking Google Analytics. Google Analytics has more information about your top landing pages, the top pins that have been driving the traffic.

Then I also use, for every account that I manage, I use the Tailwind scheduler, which is an official Pinterest API partner. They have access to analytics that not even the Pinterest Analytics dashboard shows you. So, for all my accounts, we have slightly more detailed analytics through the Tailwind scheduler that shows us board performance, how well the boards are doing, individual save numbers for each pin that you put out, and it’s easy to customize it by different parameters.

Those are the three that I generally use. Pinterest Analytics itself, it’s good for starters, you can see what are your top pins, what people are pinning from your website, when you put those graphics on your blog post, or on your site, and you get other people pinning it to their own profiles. That information is all there, but I use the three. Pinterest Analytics, Google Analytics, and Tailwind scheduling service to get the full scope.

Okay, that’s great. I like that you have those three different sources and that you’re not completely relying on just the one method and just looking at what Pinterest offers.

How Pinterest Boards Work

Can you talk a little bit about the boards? What are the different themes for boards that you’ve seen that have been successful in the travel space?

Oh, that’s a really good question. I think everybody, or any account, whether it’s travel or not, needs a board that is exclusively for your own blog content. After that, there are a few different ways a travel content creator could set up their account with the various boards. It really depends on what your content library on your website looks like. If I’m starting with a new client who maybe doesn’t have a lot of boards set up, I’ll often look in their categories and see the different categories that they have blog articles about. It’s not the same for everybody. I wouldn’t say everybody needs boards for North America, Europe, Asia, et cetera. It’s only if your content reflects that.

If you are a travel agency for a specific country, obviously you’ll have the country board. You might have different regions of the country, or the major cities of the country, so that you can pin the blog articles that you write about those specific cities to that, or it can be general travel sort of niche categories. Like solo travel, couples travel, family travel. I think it’s better to keep it general, like this, like I’ve described, unless you create a lot of content about a very specific topic.

But yeah, in general, if you have these sort of broad overviews, it’s very easy, then, to curate content based on those topics, to go in and find content from other sources that can then fit on your profile. At the same time, if you are writing about sort of an obscure topic that you create a lot of content for, definitely make a board for that, because somebody’s searching for content about that. If you’ve got the market cornered in a sort of very specific topic, then go for it, because people are searching for all sorts of things on Pinterest, and if you are one of the few people creating content and sharing it on Pinterest about a more specific topic, then you’ll definitely be ahead of the curve, and you’ll be at an advantage.

[bctt tweet=”“If you are writing about an obscure topic often, make a Pinterest board for it.” – Louise Cottrell #podcast”]

I think that’s really interesting, and actually what I’m thinking about, as you were describing that, are how a destination might use this, in a broader sense. So a travel agent might be, like your Japan example, working exclusively in one country, and all the content is themed around that particular country. Where a destination marketer is looking to basically inspire people to think of their destination as they’re planning their travel, or making their travel plans. I’m curious about this idea of the niche, because there’s a lot of conversation that happens in travel, and among DMOs, destination marketing organizations, about the different niche audience. Whether it’s an LGBT kind of audience, or like you said, couples, family, solo travel, that type of a target audience. Or maybe it’s a culinary theme, or history.

Mm-hmm, that’s a good point.

Yeah, and so I’m wondering how a destination might think about going and organizing their content around that. I guess let me just sum this question up as this. If I’m a destination, and I have my website, and I might have information on my website that talks about what we offer for families, what we offer for couples or romantic getaways, but then they also might have some content around, say, craft beverage, which is a huge interest area right now. Would I create boards in all of those areas and feed them back to that content on my website?

Well, the specific beverage, I think it’s a little too narrow, but if the place is famous for a certain beverage, it could be beer tours in X destination or wine tours in X destination. Followed by more broader boards like wine travel, Napa wine country in general. In which case, if you had a board about Napa wine country, you could fit a lot about wine, and then mix it in with content just about visiting the Napa wine country. Then you could be more specific. Wine tours, winery visits. Yeah, I think there’s something to be said for getting specific enough so that you stand out for people looking for that particular information, but like I mentioned, you need to have enough to share. You can share the same content again and again, but if you have one article about a certain beverage, you’d just be sharing the same thing again and again. It might be difficult to find content from others, or from the community, to share about such a specific thing.

But definitely, I mean I’ve seen boards that are very specific, and you can share images, you could share graphics from other people’s websites, but yeah, I like the idea of doing both, of narrowing it down a little, and then having a few things that are a little bit more broad where you can put that same content, but that you could also mix in with other content. I think it’s important to look at, you know, what do people like about our destination already? What are they gonna go home and tell their friends that they did, and garner interest in certain activities, or certain sectors of the destination, or of the region?

Also, if there’s something that you want to promote that maybe isn’t as popular yet, it’s a good chance to do that, as well, and to get the word out. I would do that maybe more in a roundabout way. Like you promote something that’s already popular, and then, in the actual content, or on your actual website, you mention these more maybe obscure, or these newer topics, or attractions, or whatever it is to sort of say, “You came to learn about what your friend told you about that they experienced. But did you know that we also have this, or do this other thing?” But yeah, I think a good mix of both is good.

Great. And how often do you have to pin to have an active page, and to really make it work for you?

Daily.

Daily? Okay.

I mean, the best results that we’ve seen are from people who pin several times a day, and the accounts that we manage, we use the scheduling tool. We’re not in there every single day pinning all throughout the day. The scheduler takes care of that for us. It’s not like Instagram, where you always have to push post or push publish. The scheduler does it for us, so that being said, yeah. Pinterest has said pin daily, or just pin consistently. Even if it’s not every day, it could be every other day, a few times a week. But as long as you keep up that consistency, you are telling the algorithm, you’re telling the system, “We are consistent. We are here to provide valuable information for the community on a regular basis.” They’re gonna reward you, and they’re gonna give you more impressions, and get your stuff circulating more.

Source: Pexels

[bctt tweet=”“The best Pinterest results come from people who pin several times a day.” – Louise Cottrell #podcast”]

That’s great.

Pinterest is a Long-Term Platform

I want to go back up a little bit, because you mentioned it earlier, but about the paid ads that you do on Pinterest. Can you talk a little bit about that, and how that works, and how you would use that?

Yeah, so in general, they have a few different sort of things you can advertise for. I always tell people, “Just do pay-per-click, not pay-per-view, or pay-per-re-pin, or save.” The bigger brands, you know the big names like Coca-Cola, they’re more concerned about just getting impressions, and they might pay for that. But any small to medium sized business should really just be paying for the clicks. Of course, you get the impressions. Pinterest is gonna be giving your pins impressions. They’re gonna be showing the pins to people, and showing your content to more people, so that they can get their money from charging you when somebody clicks on it. When somebody clicks on it and goes to visit your website, it’s a conversion because you know that they’ve actually landed on your page, and gone to your site.

I always tell people, whether or not you’re gonna be starting with paid ads right now, if you ever think that it’s gonna be an option in the future, you definitely want to get that conversion pixel installed on the website because it’s gonna be tracking past visitors. You can sort of track people who have signed up for your email list or people that have shown interest already, and then you can re-target them with Pinterest. That’s really important.

The great thing about the ads platform, not only about the more detailed analytics reports, and the ability to sort of track and re-target people that have already maybe visited your site or are already on your email list is that you get downstream traffic. So what that means is that you might do a campaign for one month. You want to drive a lot of traffic to something, an event, or something that’s coming up in the next few months down the line. You don’t want to ever do anything too last minute on Pinterest, and I’ll explain why in a minute, but so when you set up that campaign to only last for a month, and you’re only gonna be paying for clicks that you get that month, people might see the pin, and they might save it to their board. And when they do that, then it shows up on their followers’ accounts, and the more people that save it, the more Pinterest shows it around.

So you, even though you finished paying for the ad after a month, and paying for the clicks that you set up a budget for, “I want to pay this much for a click, and I want to have this be my maximum daily, and I want to set it just from this date to this date.” After that date, you’re still going to be getting impressions and re-pins, and any click that comes from a re-pin either during the campaign or after, you don’t pay for. So you’re gonna continue to get benefits, which also, I don’t think that happens on any other social media channel that has advertising. You get that downstream activity.

So it is a really good place to — if you have an ad budget, if you have quality content, and if you need a surge of visitors, especially when you’re first getting started, the organic strategies can take quite some time. It can take time to build traction. But if you’ve got an urgency, or if you just want to get right into it, the ads are a great way to just, you know, automatically boost your impressions, early on, and to guarantee that you’re going to get some visits.

That is really awesome. I love that downstream idea, and I think that’s really good advice that you just shared, because even though you’re not doing the pay-per-save, or pay for impressions, people are still seeing the ad, and they still might be saving the ad. You’re only really paying for when they go to your website, but you’re gonna get that added benefit long after the campaign ends. I think that’s really cool.

Mm-hmm.

Yeah. You mentioned that, for an ad campaign, you don’t want to do anything that’s too short-term, or too close to an event. Do you want to explain that a little bit?

Yeah, because the pins continue to circulate long after.

Okay.

I always tell people — and this applies to organic as well — if you’re creating holiday content, you need to start a good two to three months in advance.

Okay.

Because people are thinking long term. They’re here to plan for something that’s coming up ways off, to save bookmarks, and to save links for things that they want to come back to later. It’s not good to share about Thanksgiving a week before Thanksgiving. I see people want to publish something for Christmas, and say, “Okay, share this the day before Christmas.” Yeah, but it’s gonna be circulating for several months. Or, don’t share skiing articles at the end of ski season because they won’t even show up in search until next year, when people are planning their ski trip. These are all things you have to keep in mind.

Yeah. Well and that’s a great point, because you know, if you’re someone who perhaps is most comfortable in Facebook, or on Twitter, I mean the rules are different, right? Because of how long that content piece lasts on that social channel. So keeping that in mind, I think, is a great point, and an important one.

Louise’s 2018 Plans

That’s awesome. Well, Louise, you’ve given us some really great insight. I’d like to know if there’s anything that you’re working on currently that you’re really excited about, or that’s coming up soon that you’d like to share with our listeners.

Oh gosh. Well I mean, personally, in terms of growing my business, my plan is to apply for more speaking opportunities. You know, I want to really get out there as a consultant and as an educator in this space, so my plan for 2018 is to show up more in person at events and conferences, really get my name out there, and make face-to-face connections with people. So yeah, I don’t have anything. I don’t have any links that I could send people to.

That’s okay.

Just to get it out there — that that’s my intention for the upcoming year, and I really love the teaching side of my business. I mean we’re running about 12 accounts at the moment, but that’s the agency side, and I have a big support team that helps me with that. I love the consulting, the teaching, the training, helping people, empowering people and their teams, and their social media teams, and their own ecosystem to really take advantage of the space, and yeah that’s what I’m aiming for, coming up.

Well that’s terrific. Well there may be folks listening to this podcast who might be interested in inviting you to an event or a conference, so I think that that’s really exciting, and this is a good place to share that, of course.

Yes. Please find me on TravelPinners.com.

Yeah, absolutely. And we’ll have your contact information on our show notes page as well, so.

Cool.

Collaborating with Pinterest

Now the other topic, and we haven’t really touched on it yet, in our conversation, but I always like to touch on this in my interviews, and that’s this whole idea of collaboration. Because I find in travel and tourism, in particular, that collaboration happens a lot. All the time. I think it’s really fun to learn about new collaborations and things that have worked for others. Do you have any examples that you can share with us, of a time that a collaboration either worked for you or maybe for one of your clients that you could share?

Well, I can say that, for a lot of my clients, they do sort of influencer campaigns. I heard your episode all about influencers, and it’s been crucial for them, in terms of using their Pinterest marketing and their Pinterest strategies to promote the content that they have created, in collaboration with travel brands. So I’ve seen that a lot, where I have been sort of on the supporting end of helping people to work with these brands.

I, myself, don’t work with any in terms of helping promote brands who don’t create their own content, but I’ve seen it again and again that these content creators, and these influencers, they’re using Pinterest in a really key way to help these brands, whether it’s a destination or somebody who’s created a travel product, et cetera, et cetera, to use Pinterest to get the word out about that, and to help them get more exposure. It’s sort of a more business-minded look at creating content, especially in the blogger community, to create content that is promoting a brand and is working with a brand. I love to help people come up with the best ways to do that, because it’s sort of like it’s kind of an indirect way for me to support the brands as well, through supporting my clients in their partnerships.

Yeah, I think that’s a really great connection, because travel influencers, or working with influencers in the travel industry is definitely a trend. I’ve been seeing it increase this year, and I’m anticipating that it’s gonna continue to rise next year. Being really creative with how those influencers represent the brands that they collaborate with and how they get that content out, I think it’s really interesting to think about that, in terms of Pinterest being an important component of that, as well.

Yeah. It’s gonna be crucial in that space, definitely. It already is, but it’s going to continue to be.

Yeah, I think that’s awesome. Well, Louise, you have been full of information, and I personally learned a lot about Pinterest, and I can’t wait for my team, actually, to listen to this podcast, because I’m sure they will be inspired and learn a lot, as well as our listeners who download and listen to this podcast every week. Is there anything that we did not talk about, that you would like to share before we sign off?

I think we’ve covered everything, if you don’t have any more questions for me. It’s been such a pleasure to talk to you. Thank you so much for this opportunity.

Yeah, it’s been great. It’s definitely a subject that we don’t talk about very much, and I haven’t heard a lot about, so I think you’ve found a really great niche, and we’ll look forward to seeing you out there on the speaking circuit, and seeing you at live events. That would be awesome. Thank you so much.

Cool, thanks so much, Nicole.

Ways to contact Louise:

• Website: travelpinners.com
• Pinterest Checklist: travelpinners.com/pinterest-checklist

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