Episode 155:

Ten Years’ Worth of Gratitude, with Nicole Mahoney

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With a talent for creating special events that blossomed while working for my dad’s car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also…

Episode 154:

Adaptive Marketing in Travel and Tourism, with Brian Bossuyt

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Brian Bossuyt has been marketing the Pocono Mountains for the past 20 years. He was the Sales and Marketing Director for Camelback Mountain Resort for 18 years, and now serves as the EVP, and CMO of the Pocono Mountains Visitors Bureau. Developing marketing campaigns that target two of the country’s largest DMA’s, New York Metro…

Episode 153:

Visit Lake Norman, with Cyndi Bartley

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Cyndi Bartley is the Operations and Marketing Director at Visit Lake Norman. Throughout her entire professional career, she has been devoted to the hospitality and tourism industry. She began her role at Visit Lake Norman in 2007 as a marketing intern and continued to advance her position and responsibilities to her current role today. During…

Episode 152:

The Lakeside Rental Business, with Brian Zerges

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Brian Zerges is a Licensed Real Estate Broker and sole owner of Finger Lakes Premier Properties (FLPP) for the last 25 years. After earning a BA from t0he Rochester Institute of Technology, Brian spent over seven valuable years as a Licensed Real Estate Broker in California specializing in commercial sales, syndication and property management. These…

Episode 151:

Opportunity in the Chaos of Tourism Marketing, with Humphrey Ho

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As the U.S. managing director for China’s largest independent advertising agency, Humphrey Ho helps American brands reach their ever-growing base of Chinese consumers. Spearheading the opening of Hylink‘s American headquarters in Santa Monica, where he resides, Humphrey has scaled the operation up to 40 employees and secured the company’s key spots with industry leaders like…

Episode 150:

Driving Curiosity Using Marketing Technologies, with Dan Janes

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Dan Janes is the CEO of Madden Media, a destination marketing agency focused on increasing tourism and workforce attraction for communities across the country. Like many in this industry, Dan comes from a unique background, first as an Army officer and West Point graduate and then a successful entrepreneur in a big data and analytics…

Episode 149:

NYS Awards Series 2 Episode 2

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The 2019 NYS Tourism Excellence Award winners will be honored at the New York State Tourism Industry Association’s annual meeting on September 27. I had the privilege of talking to each of the winners about their award-winning programs, how those programs impacted tourism in their area and what they learned from being part of the…

Episode 148:

NYS Awards Series 2 Episode 1

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The 2019 NYS Tourism Excellence Award winners will be honored at the New York State Tourism Industry Association’s annual meeting on September 27. I had the privilege of talking to each of the winners about their award-winning programs, how those programs impacted tourism in their area and what they learned from being part of the…

Episode 147:

Rebranding and Other Unique Tourism Strategies, with Judi Hess

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Judi Hess is the Director of Visit Binghamton, a position she has held since June 2016. Prior to her promotion, Judi was the Manager of Tourism & Special Events for over 20 years. Visit Binghamton is a department of the Greater Binghamton Chamber of Commerce that is focused on increasing tourism in Broome County. Visit…

Episode 146:

Putting People First and Brewing Great Beer, with Suzanne Olson

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Creating a great customer experiences with hospitality, food and beverage has been a passion of Suzanne’s since her very first job. Suzanne is always looking for ways to bring new and interesting experiences to guests, and that is what she brings to Red Shed Brewery. As head of innovation and marketing, Suzanne seeks to be…