Storytelling with Data, with Andria Godfrey
For ten years Andria has been leading DMO strategy and development by working with the travel industry to navigate the world of data and analytics. Currently, Andria serves as Senior Director of Tourism and Hospitality at ADARA, providing strategic direction and drives cross-team decision making to grow enterprise opportunities in the Americas. Along with her…
The Invisible Burden of Tourism, with Tanner Knorr
Tanner Knorr manages EplerWood International’s new business, develops the newsletter, and continues to build a presence for the company via public relations, social media, and events. Tanner holds a Bachelor’s in Archaeology and a Master’s in Administrative Studies, concentrating in Economic Development and Tourism Management from Boston University. He was also a Teaching Assistant at…
Marketing a Zoo in Music City, with Jim Bartoo
Jim Bartoo has been the director of marketing and public relations at Nashville Zoo since 1999. During that time, he has seen the Zoo grow from local awareness to national and international recognition with more than 1.2 million guests visiting in 2019. Before coming to Nashville, Jim spent seven years marketing the Columbus Zoo in…
Navigating the Coronavirus Pandemic as a Destination Winery, with Erica Paolicelli
Erica Paolicelli is a Partner at Three Brothers Wineries & Estates and War Horse Brewing Company located in the heart of the Finger Lakes. Erica joined the company in 2007, before it opened its doors, and helped grow the destination and brand which now sees 150,000+ visitors annually, has distribution regionally to over 300 locations,…
Market Research: A Roadmap Through a Pandemic, with Amir Eylon
A thirty-plus year veteran of the Travel & Tourism industry, Amir leads the entire Longwoods International team responsible for the development and execution of all facets of the organization – from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA,…
Leadership in Times of Crisis, with Nicole Mahoney
In this solocast episode of Destination on the Left, BTI’s Nicole Mahoney shares her thoughts surrounding the impact of the Coronavirus on travel and tourism since the pandemic took hold. She discusses the components of great leadership and mental strength and explains the importance of each in times of crisis. What You Will Learn in…
Proactive Steps for DMOs Facing Coronavirus, with Nicole Mahoney
In this solocast episode of Destination on the Left, Nicole lays out some of the frameworks and strategies that have helped BTI maintain its composure as we respond to the initial fallout of the Coronavirus Pandemic. What You Will Learn in This Episode: BTI’s initial thoughts on the Coronavirus Pandemic How the Coronavirus Pandemic is…
Marketing Ohio’s Largest Playground, with Scott Hutchinson
Scott Hutchinson is the Director of Marketing & Communications for the Warren County Convention & Visitors Bureau and has been with the WCCVB since June of 2014. Scott oversees the bureau’s marketing efforts, managing its advertising and public relations campaigns, as well as the production of its blog content, e-newsletters, and annual Visitors Guide. Prior…
Tourism and the Wine Business, with Scott Osborn
To Scott Osborn, Rochester native, the acquisition of Fox Run Vineyards was the natural culmination of his passion for wine and commitment to the industry. The son of two professors, Osborn’s first interest was international politics. Attending the Friends World College, a unique university with campuses all over the globe, he studied in Kenya, India,…
Experiential Marketing in Travel and Tourism, with Paul Soseman
Paul Soseman is the founder and CEO of Department Zero, an experiential marketing agency based in Kansas City, MO. Paul began his career 20 years ago, running the marketing department for a consumer electronics retailer where he oversaw a multi-million dollar advertising budget and created special events and promotions that ultimately became a primary driver…