Episode 130:

The Power of Proximity Campaigns, with Karyn Gruenberg

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Karyn Gruenberg is senior vice president of partner marketing and strategic alliances at Brand USA, the public/private partnership whose mission is to increase international visitation spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this position, Karen is responsible for leading partner marketing efforts…

Episode 129:

2019 MANY Conference Series Episode 3

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We recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the…

Episode 128:

Destination Marketing: Creating a Unified Brand Experience, with David Gilbert

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David Gilbert serves as president and CEO of Greater Cleveland Sports Commission, an organization dedicated to making Greater Cleveland a premier destination for amateur sporting events, and Destination Cleveland, the region’s convention and visitors bureau. The Greater Cleveland Sports Commission is responsible for attracting, promoting, and managing major amateur athletic events, and for creating sporting…

Episode 127:

2019 MANY Conference Series Episode 2

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We recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the…

Episode 126:

Building an Addressable Audience, with Robert Rose

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For more than 25 years, Robert Rose has helped clients tell their story more effectively through digital media. As the founder of the Content Advisory, the education and consulting group for the Content Marketing Institute, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice…

Episode 125:

2019 MANY Conference Series Episode 1

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We recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the…

Episode 124:

Making the Most of Tailwinds in Destination Marketing, with Andrea McHugh

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Andrea McHugh is the senior communications manager for Discover Newport in Rhode Island. Andrea has been in the media and communication space for more than 20 years. Her experience as a magazine editor, copywriter and regular contributor to regional national, an international newspapers, magazines, and websites give her a unique and first-person perspective when serving…

Episode 123:

Trust Building in Tourism, with Jason Murray

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As a native of Utah, Jason grew up visiting the National Parks, Monuments, and other regions throughout the Western United States. That is where he first fell in love with the history and geology of the area. As he grew up, he continued to enrich his education and knowledge at nature camps and class trips…

Episode 122:

How to Market Local Experiences to Visitors, with Paul Leone

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Paul Leone began his career as a multi-media producer for the National Baseball Hall of Fame and Museum in Cooperstown, New York. He soon moved on to editing, shooting, and producing several series for cable television and later worked in the studio, agency, and advertising industry. As a TV producer, he wrote and developed several…

Episode 121:

Ending the Tourist vs. Townie Divide, with Bob Provost

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Bob Provost, president, and CEO of New York Tourism and Industry Association (NSYSTIA) has been pretty much everywhere in New York State, from Long Island to the Thousand Islands. He currently resides on a small farm in northern Rensselaer County. When Bob joined NYSTIA as a member in early 2017 he had no idea he…