2019 MANY Conference Series Episode 2
We recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the…
Building an Addressable Audience, with Robert Rose
For more than 25 years, Robert Rose has helped clients tell their story more effectively through digital media. As the founder of the Content Advisory, the education and consulting group for the Content Marketing Institute, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice…
2019 MANY Conference Series Episode 1
We recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the…
Making the Most of Tailwinds in Destination Marketing, with Andrea McHugh
Andrea McHugh is the senior communications manager for Discover Newport in Rhode Island. Andrea has been in the media and communication space for more than 20 years. Her experience as a magazine editor, copywriter and regular contributor to regional national, an international newspapers, magazines, and websites give her a unique and first-person perspective when serving…
Trust Building in Tourism, with Jason Murray
As a native of Utah, Jason grew up visiting the National Parks, Monuments, and other regions throughout the Western United States. That is where he first fell in love with the history and geology of the area. As he grew up, he continued to enrich his education and knowledge at nature camps and class trips…
How to Market Local Experiences to Visitors, with Paul Leone
Paul Leone began his career as a multi-media producer for the National Baseball Hall of Fame and Museum in Cooperstown, New York. He soon moved on to editing, shooting, and producing several series for cable television and later worked in the studio, agency, and advertising industry. As a TV producer, he wrote and developed several…
Ending the Tourist vs. Townie Divide, with Bob Provost
Bob Provost, president, and CEO of New York Tourism and Industry Association (NSYSTIA) has been pretty much everywhere in New York State, from Long Island to the Thousand Islands. He currently resides on a small farm in northern Rensselaer County. When Bob joined NYSTIA as a member in early 2017 he had no idea he…
Taking Calculated Risks in Travel Marketing, with Jennifer Barbee
Jennifer Barbee is a serial entrepreneur, professional speaker, and all-around boss. Jennifer and her partner Kristen created the agency Destination Innovate in 2017, in addition to running to successful digital branding agencies. She has been named Stevie® Female Entrepreneur of 2013, 2014 in Advertising/Media/PR (U.S. and Europe), ranked #17 in StartUp Nation’s® Top 100 Moms…
Setting Up Your Influencer Marketing for Success, with Colleen Onuffer
Colleen Onuffer is a consultant at Break the Ice Media and vital part of the team. She uses her passion for writing and storytelling in her role here to make a big impact for her clients. Since her start in 2016, Colleen has helped her clients find their essential stories and develop targeted messages. Colleen…
Nurturing an International Client Base, with Sally Berry
Sally Berry is a tourism industry expert who helps Destination Marketing Organizations prepare their destinations to be more competitive and attractions bring in more visitors. Sally has worked at a small family-owned attraction, a regional DMO and at the Corning Museum of Glass, a world-class museum in New York. She has spent time as a…