Podcasts

Nancy Marshall has been doing PR since the early 1980s. She founded her agency, Marshall Communications, in 1991 serving tourism and especially outdoor recreation clients. Since then, her agency has grown significantly and now her and her team handle the state of Maine Office of Tourism and state of Maine Department of Agriculture, as well…

Caroline Boland and Gary Curran together run the Dingle Peninsula Tourism Alliance, located on the southern coast of Ireland. Gary serves as chairperson of the alliance, and Caroline is a marketing consultant for DPTA. Gary grew up on the peninsula and now runs Greenmount House, a 4-star rated bed and breakfast in Dingle. Caroline visited…

Cory Lee is a travel blogger and advocate accessibility to accommodate disabilities of all kinds. At a young age, Cory was diagnosed with spinal muscular atrophy, but that certainly did not diminish his desire to travel. He has visited destinations on six of seven continents (Antarctica is still on the to-visit list!) Since starting his…

Jay has been in the travel industry since 1974, beginning his career operating camping programs for students throughout North America. Jay moved to Massachusetts in 1987 with his family and shortly after started up Sports Travel and Tours. The business first began with group trips primarily for baseball and expanded quickly to include most other…

David Huether currently serves as the Senior Vice President of Research at the U.S. Travel Association. In this role, David manages the association’s economic, tourism marketing and advocacy research programs. The U.S. Travel Association is a national non-profit travel advocacy organization working within all aspects of the travel and tourism industry, generating $2.4 trillion in…

Nicole Mahoney is the host for the Destination on the Left podcast. She is also the CEO of Break The Ice Media, the travel and tourism marketing agency she founded in 2009. Break The Ice Media specializes in working for clients in the travel and tourism industries, through the strategic use of public relations, social…

The travel industry is changing all the time. But some things are timeless. The challenge is to meet the evolving needs of clients, but retain all of the standards of good customer experience that are indeed timeless. On this episode of Destination on the Left, we talk with a true practitioner of this art. Justin…

In a region with a lot of tourism opportunity, sibling rivalry is just part of the dynamic of working together. Even more so with metropolitan areas in close proximity: like the two Kansas Cities, or Dallas/Fort Worth, or my guest’s hometown of St. Paul and Minneapolis. On this episode of Destination on the Left, Adam…

Getting influencers and travel writers to pay attention is a great way to showcase what you are offering to the travel and tourism public. Bringing them onsite and having them write about your organization can be a big public relations win. But how do you make the connection? Email and phone calls are hit-or-miss at…

Why are people interested in traveling to your destination? Finding out the “why” makes marketing more precise and leads to more visitors and ergo, more revenue. Finding out the “why” gets beyond lumping people into demographic categories. It helps us understand what motivates them and what could potentially motivate them to choose us. Our guest…