Podcasts

What do you do when a destination is perceived as being geared toward a certain age group or other segments of the population? That has been one challenge for the Strong Museum of Play in Rochester, New York. In a market like Rochester, with plenty to keep children and adults occupied, capturing attention even with…

As businesses, we live or die on data. Understanding the market, understanding who is coming to our destination, who is interested but doesn’t know enough to make a decision – these pieces of information are vital to our ability to thrive in travel and tourism. But gathering and interpreting this data is a challenge for…

Can a small niche destination become a regional anchor destination? That’s an apt description of the Corning Museum of Glass. Promoting any destination takes creativity and hard work. Our guest in this episode brings both to her work, and examples of both for us to learn from. In this episode, we talk with Beth Duane…

Digital and social presence are a necessary part of an effective marketing plan, and they can be a great deal of fun as well. Working with partners in a region and harnessing the power of influencers who love your destination are avenues to explore and exploit as you promote your region. In this episode of…

Art has the power to build bridges between cultures. Our guest in this episode understands that more deeply than most. What if art could even assist in the process of new language learning? On this episode, we explore the way of the possible with guest Patricia Lannes. Patricia has over 30 years of experience in…

Being part of an established cultural institution is exhilarating and challenging all at the same time. You know you have so much to offer, but staying relevant and communicating your value is a job that never stops. In this episode, we explore one such place, the George Eastman Museum in Rochester, New York. Eastman was…

What if you got along with your sibling enough to travel with them – on a regular basis? That’s the life today’s guests are living. On this episode, we explore the world with Colleen Kelly and Catie Keogh. We’ll talk about what it takes to follow your dream – and then market and produce something…

Traveling full-time is the dream of many of us. It’s a lifestyle drenched with allure. On this episode of Destination on the Left, Nicole talks with Dalene Heck, travel influencer and owner of Hecktic Media. She and her husband have been living the travel-full-time dream for nearly 10 years. Unless you are just plain independently…

Celebrities and influencers post their amazing travel and adventure on social media all the time. Often, that is not by accident. Product placement and influencer marketing can bring attention and interest to your hotel or travel destination. In today’s episode, we talk with Stacy Jones, who has been doing product placement and influencer campaigns for…

Americans work hard, which is great. But the data shows that many of us think that means we should leave vacation time unused which is a loss for you and your family. It is also means lost productivity and less job satisfaction, which is bad news for employers. Today on Destination on the left, Katie…