Podcasts

In this episode, you will learn about how to work with businesses in your area to create a unified voice that can be used to create great events and market your destination to the world from Leigh Melander. Leigh Melander, Ph.D. has an eclectic background in the arts as well as consulting in strategic planning,…

In this episode, you will learn about the ins and outs of the food and beverage tourism industry and how to run a successful food tourism program from Erik Wolf. Erik Wolf is the founder of the world’s food tourism industry and of the World Food Travel Association. He is a highly-sought speaker, thought leader,…

In this episode, you will learn about leveling up your live video by creating engaging, curated experiences from Reagan Burns. Reagan Burns started her career working for R&R Partners in Las Vegas, on the Las Vegas Convention and Visitors Authority as a designer on the What Happens Here, Stays Here campaigns. Her career path then…

In this episode, you will learn about how to best implement boots on the ground, grassroots marketing efforts from Bill Sweitzer. Bill Sweitzer joined the Canal Corporations Public Affairs Office in February of 2012, serving as Deputy Director. For the past three years, he has led the Canal Corporations marketing and education programs and spearheaded…

In this episode, you’ll learn about the idea of competition being a great thing for everyone involved because visitors stay longer when there’s more for them to do from Elissa Leuer. As Livingston County’s Director of Tourism and Marketing, Elissa is responsible for the promotion of the county’s accommodations, attractions, restaurants, and events to those…

In this episode, you will learn how Greek Peak Mountain Resort prioritizes providing a great experience for families from Jessica Sloma. Jessica Sloma is Vice President of Sales and Marketing for Greek Peak Mountain Resort and she has been involved with the resort since 2008. When Jessica first came to Greek Peak, she was a…

In this episode, you will learn about how listening to your customers can open up many doors from Mark Hoffmann. Mark Hoffmann is president and founder of Sports Leisure Vacations, Sacramento’s largest and oldest packaged tour and travel company. There he orchestrates the company’s many facets of operation from escorted tours and travel agencies services…

In this episode, you’ll learn about focusing your limited marketing dollars on the visitors who are closest to your destination from Devon Perry. Devon Perry joined Visit South Jersey as marketing director in 2015. In this role, she closely shadowed the executive director, and when the opportunity presented itself, she was well acquainted with the…

In this episode, you will learn about how everyone can chip in to drive visitors to a region and the economic impact that provides from Rachel Laber Pulvino. Rachel Laber Pulvino is a Rochester native who has the privilege of promoting her hometown on a daily basis as the Director of Public Relations and Communications…

In this episode, you will learn about social enterprises in the travel and tourism industry and how they can really drive social change and positively benefit communities from Mike Rea. Mike Rea is a social entrepreneur who has been committed to creating philanthropic value and impact for more than 15 years. Mike has been President…