Using Natural Beauty as Destination Driver, with Todd Davidson
In this episode, you will learn about how Travel Oregon has helped the tourism industry in that state grow exponentially under the leadership of Todd Davidson. Todd was appointed Executive Director of the Oregon Tourism Commission, also known as Travel Oregon, in June 1996, and was named Chief Executive Officer in September 2004. Under Todd’s…
Standing Out in a Crowded Marketplace, with Ryan Novak
In this episode, you’ll learn about how to stand out in a crowded market from choco-preneur, Ryan Novak. Ryan is the owner of Chocolate Pizza Company, central New York’s largest gourmet chocolate manufacturer. Starting as a dishwasher when he was 15 years old, Ryan had a vision to grow the business into a national brand. In…
What Do You Travel For? with Gavin Landry
In this episode, you’ll learn what’s so great about Britain, and how guest Gavin Landry targets potential visitors by tapping into what they love about travel. Gavin Landry serves as Executive Vice President for the Americas for VisitBritain. Gavin has a strong background in business and leisure tourism and has held several senior posts in…
That’s in the Bronx? Becoming a Global Destination, with Olga Luz Tirado
In this episode, you will learn about how the Bronx is growing into a global tourism destination in its own right. Olga Luz Tirado is the executive director of the Bronx Tourism Council, a division of the Bronx overall economic development corporation. In this capacity, she plays a significant role in creating a cohesive and…
Use Technology to Tell a Better Story, with Julie Gilbert
In this episode, you will learn about using technology to develop a more engaging immersive creative from Julie Gilbert. Julie Gilbert is Vice President of Marketing and Brand Management for Destination Niagara USA where she leads the organization’s marketing, communications, and brand management functions to increase the visibility of Niagara and its assets as a…
Coming Together to Create a Unified Voice, with Leigh Melander
In this episode, you will learn about how to work with businesses in your area to create a unified voice that can be used to create great events and market your destination to the world from Leigh Melander. Leigh Melander, Ph.D. has an eclectic background in the arts as well as consulting in strategic planning,…
Running a Successful Food Tourism Program, with Erik Wolf
In this episode, you will learn about the ins and outs of the food and beverage tourism industry and how to run a successful food tourism program from Erik Wolf. Erik Wolf is the founder of the world’s food tourism industry and of the World Food Travel Association. He is a highly-sought speaker, thought leader,…
Create Engaging, Curated Experiences with Live Video, with Reagan Burns
In this episode, you will learn about leveling up your live video by creating engaging, curated experiences from Reagan Burns. Reagan Burns started her career working for R&R Partners in Las Vegas, on the Las Vegas Convention and Visitors Authority as a designer on the What Happens Here, Stays Here campaigns. Her career path then…
Using Old-School Grassroots Marketing, with Bill Sweitzer
In this episode, you will learn about how to best implement boots on the ground, grassroots marketing efforts from Bill Sweitzer. Bill Sweitzer joined the Canal Corporations Public Affairs Office in February of 2012, serving as Deputy Director. For the past three years, he has led the Canal Corporations marketing and education programs and spearheaded…
Turning Challenges into Opportunities, with Elissa Leuer
In this episode, you’ll learn about the idea of competition being a great thing for everyone involved because visitors stay longer when there’s more for them to do from Elissa Leuer. As Livingston County’s Director of Tourism and Marketing, Elissa is responsible for the promotion of the county’s accommodations, attractions, restaurants, and events to those…