The 5 Most Important Trends in the Travel Industry, with Nicole Mahoney
Nicole Mahoney started Break The Ice Media in 2009 in response to the evolving needs of small- to medium-sized businesses, in particular, the rise of social media. Break The Ice Media is a boutique marketing and communications firm with a focus on travel, tourism, food, wine, and hospitality. As CEO, Nicole is responsible for working…
How to Find Great Partnerships, with Jennifer Ackerson
Jennifer Ackerson is President and Founder of ALON Marketing Group, a respected tourism sales and marketing consulting company. She specializes in effective strategic development for growing travel and tourism supplier businesses with a focus on B2B and travel-trade client relationship building. Jennifer is a 20-year veteran of the Travel & Tourism industry with experience in…
You Need to Tell the Right Story, with Glenn Clark
Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in Rochester, New York. Crafting A Brand helps businesses and organizations build long-lasting brand strategies to differentiate their products in competitive marketplace through engaging brand communications tactics (like marketing collateral, packaging, logos, video, online…
Creating Mutually Beneficial Partnerships, with Leah Mueller
Leah Mueller is the Director of Tourism Sales for Visit Buffalo Niagara. For Leah, traveling is more than a job — it’s her passion. After earning a degree in Travel and Tourism Management from Niagara University, she went on to study abroad before starting her career. Leah has broad and varied expertise in the hotel,…
What Works for the Consumer?, with Kelly Blazosky
Kelly Blazosky is President of Oneida County Tourism in Central New York since 2009. She is also Chair of the Central New York Vacation Region. Previously, she was the Executive Director of the Marietta Washington County Convention & Visitors Bureau in Marietta, Ohio. Kelly holds a degree in Business Administration and Organizational Management from Ohio…
Enhance the Visitor Experience, with Daniel Fenton
In this episode, you will learn about collaborating to improve business development districts from Daniel Fenton. Daniel Fenton is an Executive Vice President with JLL’s Hotels & Hospitality Group. He is a 25-year veteran of the Hospitality and Tourism industries. Daniel led a destination marketing organization that completed a highly successfully re-branding, re-structuring effort that…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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