Leah Mueller

Episode 3: Creating Mutually Beneficial Partnerships, with Leah Mueller

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Leah Mueller is the Director of Tourism Sales for Visit Buffalo Niagara. For Leah, traveling is more than a job — it’s her passion. After earning a degree in Travel and Tourism Management from Niagara University, she went on to study abroad before starting her career. Leah has broad and varied expertise in the hotel, attraction, restaurant, and private company sector. She has been with Visit Buffalo Niagara for over 15 years and was a key partner in expanding their international appeal.

What you’ll learn about in this episode:

  • Why passion helps you connect with customers
  • How Buffalo has grown in the last 5 years
  • What challenges and opportunities come from Buffalo’s location near Niagara Falls and I-90
  • How Leah has combated those challenges
  • New York State in 9 Days: a project Visit Buffalo Niagara is collaborating on with Dutchess County Tourism in the Hudson Valley and Visit Syracuse
  • How working with competitors creates win-wins
  • What Leah looks for in partners
  • What makes partnerships not work

Ways to contact Leah:

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