How to Use Partnerships in the Travel and Tourism Industry, with Kelly Rapone
In this episode, you will learn about using partnerships to maximize effect from Kelly Rapone. Kelly has been Tourism Marketing Director at the Genesee County Chamber of Commerce in the Buffalo Niagara region of NYS for the past 13 years, and a part of the Chamber’s Tourism program for 18 years. In her role, Kelly…
Put Yourself in the Client’s Shoes, with Colleen Knopeck
In this episode, you will learn the skills that transfer from working client side to agency side and traits every PR professional should have, from Colleen Knopeck, Associate Consultant at Break The Ice Media. Colleen uses her passion for writing and storytelling as an Associate Consultant at Break The Ice Media. She brings with her…
How to Use #Hashtags and Instagram, with Jessica Reilly
In this episode, you will learn about using hashtags over a variety of social media channels and how to use Instagram effectively from Jessica Reilly, Associate Consultant, at Break The Ice Media. Jessica is a graduate of SUNY Plattsburgh with a Bachelor of Arts in Public Relations and Political Science. She started at Break The…
How to Use Facebook Campaigns, with Camille Zess
In this episode, you will learn about Facebook ad campaigns from Camille Zess, Consultant at Break The Ice Media. Camille is adept at working in the digital media space. Her passion for creating online and email marketing campaigns shows in the high quality and creative work that she produces. She is an accomplished writer, creating…
Treat Your Guests as VIPs, with Rhonda Vaccaro
In this episode, you will learn about destination marketing strategies, the benefits of FAM trips, and strategies for businesses to prepare for groups from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media. Rhonda has more than 20 years sales and new business development experience. She has worked in technology, environmental services…
Crafting the Perfect Media FAM Trip, with Sarah Blackwell
Sarah Blackwell is a Consultant at Break The Ice Media. Sarah brings knowledge of the public relations industry to her work at Break the Ice Media, including the ability to write, pitch, and tell a great story. Her experience working with journalists and passion for PR and social media has allowed her to help her…
The 5 Most Important Trends in the Travel Industry, with Nicole Mahoney
Nicole Mahoney started Break The Ice Media in 2009 in response to the evolving needs of small- to medium-sized businesses, in particular, the rise of social media. Break The Ice Media is a boutique marketing and communications firm with a focus on travel, tourism, food, wine, and hospitality. As CEO, Nicole is responsible for working…
How to Find Great Partnerships, with Jennifer Ackerson
Jennifer Ackerson is President and Founder of ALON Marketing Group, a respected tourism sales and marketing consulting company. She specializes in effective strategic development for growing travel and tourism supplier businesses with a focus on B2B and travel-trade client relationship building. Jennifer is a 20-year veteran of the Travel & Tourism industry with experience in…
You Need to Tell the Right Story, with Glenn Clark
Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in Rochester, New York. Crafting A Brand helps businesses and organizations build long-lasting brand strategies to differentiate their products in competitive marketplace through engaging brand communications tactics (like marketing collateral, packaging, logos, video, online…
Creating Mutually Beneficial Partnerships, with Leah Mueller
Leah Mueller is the Director of Tourism Sales for Visit Buffalo Niagara. For Leah, traveling is more than a job — it’s her passion. After earning a degree in Travel and Tourism Management from Niagara University, she went on to study abroad before starting her career. Leah has broad and varied expertise in the hotel,…