Innovative Ways to Stand Out and Promote Uniqueness as a DMO, with Jason Jordan
Jason Jordan joined Finger Lakes Tourism Alliance in February of 2022 with a diverse background in the areas of nonprofit organization management, journalism, public relations,, and public policy consulting. In his new role, Jason leads the organization’s multi-channel approach to public relations, social media, and communications and facilitates marketing strategies. Former places of employment include…
Studying Sustainable Tourism Management at Paul Smith’s College, with Professor Joe Conto, Professor Eric Holmlund, and Associate Professor Kelly Cerialo
Professor Joe Conto: JoeConto is a Professor at Paul Smith’s College in the Northern Adirondacks of New York State. He has nearly 40 years of experience in the hospitality industry in all facets, from food & beverage and events to high-end lodging and country club management. After visiting the Frankenstein Wax Museum in Lake George,…
Digital Marketing Insights from the eTourism Summit Roadshow 2022, with Nicole Mahoney
This episode of Destination on the Left is coming from the 2022 eTourism Summit in Orlando, Florida, held from June 6-8. I was honored to have the chance to interview five notable attendees who are all experts in the field of digital marketing for travel and tourism. I asked each of my guests to give…
Creating a Stellar Experience for Astro Tourists, with Michael Marlin
Marlin is the quintessential Renaissance man and has led a life that reads like a novel—running away with the circus, seeing the world with his juggling act, living in a tree house in the jungle, writing and illustrating a book, dreaming up an illuminated show that would go on to play internationally, inventing a one-of-a-kind…
DMOs Role in IT and Data Management, with Andreas Weissenborn
Introduced to the industry by a random internship application to Visit Baltimore, Andreas Weissenborn began an unexpected career that left him with a continued passion for tourism. He is currently the Vice President of Research and Advocacy for Destinations International, and he leads the research and advocacy efforts of the entire organization with an eye…
Effective Strategies for Digital Marketing, with Debbie Miller
Big-picture and detail-oriented, Debbie is a marketing communications specialist who has worked in digital marketing, content development, and social media for over 15 years. A motivated digital marketer, she brings a unique perspective from her brand, agency, and consulting experience. Debbie debuted Social Hospitality as a side project in 2011 before transitioning to the brand…
Developing Tourism with the Akwesasne Mohawk Nation, with Penny Peters
Penny Peters is a member of the Akwesasne Mohawk Nation. She is the Manager at Akwesasne Travel. Penny has been an integral part of the establishment of Akwesasne Travel and furthering the development of the tourism industry in Akwesasne. Penny is currently working to promote Akwesasne Travel through marketing, partnerships, and awareness of indigenous culture….
Creating Your Authentic Brand Story, with Karley Cunningham
Brand Strategist & Business Growth Accelerator Karley Cunningham takes businesses from overcrowded, competitive spaces out into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. Companies that want to be distinct in their marketplace retain Karley to sharpen their positioning and differentiation strategies to cut through the…
Insights into the DEI Journey, with Sophia Hyder Hock
Sophia Hyder Hock is the Chief Diversity Officer for Destinations International. In this role, Sophia provides thought leadership and strategic direction for designing and implementing Equity, Diversity, and Inclusion (EDI) resources, tools, and services for association members and the broader tourism industry. Sophia has created sustainable social inclusion frameworks for over 20 years. Prior to…
Empowering Women in Leadership, with Hannah DeMaio
Hannah DeMaio is the Vice President of Brand Strategy of Women Leading Travel & Hospitality, the sister community to Women in Retail Leadership Circle. Women Leading Travel & Hospitality is a unique, members-only networking group that offers executive women in the travel and hospitality industry a place to learn, connect, and grow through an unparalleled…