Episode 308:

Insights from the National Tour Associations Travel Exchange (Part One), with Nicole Mahoney

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For this first episode in a special three-part series of Destination on the Left episodes, I visited the National Tour Associations Travel Exchange in Reno and spoke with several experts in the travel and tourism industry. My guests shared some of their wisdom in mini-interviews, focused on the trends, challenges, and future outlook for the…

Episode 307:

Building Community Partnerships, with Sarah Howe

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Sarah Howe has a 25-year career leading marketing and sales for organizations of varying industries, each with its own thread in the love of the outdoors. Her joy is ignited by energizing teams around common goals and passion projects, building support through stakeholder involvement, creating clear and effective messaging, as well as giving back to…

Episode 306:

Making Travel a Consumer Priority, with Bree Nidds

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Bree Nidds is a tourism, travel, and hospitality professional. She is often found speaking, facilitating, and presenting as one of tourism’s biggest advocates. She is Vice President of Sales & Operations at Discover Lehigh Valley, where she resides in Allentown, Pennsylvania. Bree was honored with the Smart Meetings Catalyst Award: Rising Star in 2021 and…

Episode 305:

How to Reach Your Ideal Customer Base with Digital Marketing, with Camille Zess

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Camille uses her creative magic with words combined with strategy to create and execute high-quality marketing campaigns for Break the Ice Media’s clients. She approaches projects by looking at the big picture, whether as a project manager, writer, or problem solver. She oversees accounts and provides strategic direction for destination clients and their stakeholders, as…

Episode 304:

A Creative Way to Market Secondary Cities, with Kathy Condon

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Kathy Condon is a travel writer who has visited 29 countries, 49 States, and 16 islands. She formally trained throughout the nation on face-to-face networking. When the pandemic hit, she made the decision to become a travel writer and made a solid base while sequestered at home. Now Kathy is using her face-to-face networking skills…

Episode 303:

Creating Joyful Experiences, with Alex Bickers

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Alex Bickers, President and Creative Director of Reveal Events Group, is an award-winning event producer and creative consultant. He is driven by creating the best experience for his clients, team, and, ultimately, the audience. In September 2020, he was named the Meeting Planners International (MPI) BC Chapter Event Planner of the Year. In April 2021,…

Episode 302:

Distilling Puerto Rican Sunshine, with Leah Chandler

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Leah is the Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico. As CMO, Leah is responsible for providing strategic marketing leadership for the organization, overseeing the DMO’s paid media, creative, public relations, brand development and management, and digital strategy. Before her move to San Juan, Leah was the Chief Marketing…

Episode 301:

Why a Narrow Doorway Invites Opportunity, with Alvaro Meléndez

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Alvaro is a Creative with diverse talents and accomplishments. He co-founded CRANT, a creative machine learning company that has become one of the most innovative companies in Brand Intelligence Marketing today. They have developed an AI-backed platform that helps brands improve their Brand Love and DEI (Diversity, Equity, and Inclusion) strategies by using machine learning…

Episode 300:

A Picture Perfect Destination: How to Market Your Region as a Film Location, with Willma Harvey

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Willma Harvey has more than 25 years experience in the tourism industry. She is Director of Sales and Business Development for River Parishes Tourist Commission in Louisiana. Proud to be born and raised on the Mississippi Gulf Coast, Willma is passionate about her region and promoting destinations. She has her Master’s Degree in English and…

Episode 299:

Connecting the Dots Between Actions and Outcomes, with Jay Kinghorn

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Jay Kinghorn leads Zartico’s data and analytics team, helping destination marketing organizations (DMOs) use data-centered insights to market and manage their destinations more effectively. Zartico’s mission is to provide the clearest perspective of the visitor economy. As the world’s first Destination Operating System®, Zartico combines science, technology and domain expertise to create SMART destinations and…