Marketing Border Towns to a Bicultural Audience, with Aileen Ramos
Aileen Ramos is the Director at the Laredo Convention & Visitors Bureau in the heart of South Texas. With a decade of experience in the hospitality industry and a long career in Marketing and Sales, she leads the CVB team in promoting the best of the city she calls home. In this episode of Destination…
Destination on the Left Virtual Summit Recap: Day 1, with Nicole Mahoney
With a talent for creating special events that blossomed while working for my dad’s car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also…
The One-and-Only Casper, with Brook Kaufman
Brook grew up in Norfolk, NE and moved to Casper in 2015. During her time here she has fallen in love with the people of Casper and the sense of community. Brook is the CEO at Visit Casper and her favorite part about her position is continually forming strategic partnerships with fellow community members and…
Data-Driven Marketing in Travel and Tourism, with Humphrey Ho
As the U.S. managing director for China’s largest independent advertising agency, Humphrey Ho helps American brands reach their ever-growing base of Chinese consumers. Spearheading the opening of Hylink‘s American headquarters in Santa Monica, where he resides, Ho has scaled the operation up to 40 employees and secured the company’s key spots with industry leaders like…
Destination Iowa, with Ben Handfelt
Ben Handfelt conceives and carries out the strategic direction for the overall brand positioning, messaging and marketing platforms. He is the mastermind of Catch Des Moines’ new the “S’s are Silent” brand campaign. In this episode of Destination on the Left, I am joined by Ben Handfelt, Director of Creative and Communications at Catch Des…
Where You Want to Be, with Darienne Mobley
Darienne Mobley is a personal coach, professional development trainer, motivational speaker and team building facilitator who brings a world of experience and wealth of wisdom to her clients. As an industry trailblazer, Darienne works with individuals, helping them embrace life and leadership. She also partners with organizations, leading them to greater long-term success by developing…
Ten Years’ Worth of Gratitude, with Nicole Mahoney
With a talent for creating special events that blossomed while working for my dad’s car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also…
Adaptive Marketing in Travel and Tourism, with Brian Bossuyt
Brian Bossuyt has been marketing the Pocono Mountains for the past 20 years. He was the Sales and Marketing Director for Camelback Mountain Resort for 18 years, and now serves as the EVP, and CMO of the Pocono Mountains Visitors Bureau. Developing marketing campaigns that target two of the country’s largest DMA’s, New York Metro…
Visit Lake Norman, with Cyndi Bartley
Cyndi Bartley is the Operations and Marketing Director at Visit Lake Norman. Throughout her entire professional career, she has been devoted to the hospitality and tourism industry. She began her role at Visit Lake Norman in 2007 as a marketing intern and continued to advance her position and responsibilities to her current role today. During…
The Lakeside Rental Business, with Brian Zerges
Brian Zerges is a Licensed Real Estate Broker and sole owner of Finger Lakes Premier Properties (FLPP) for the last 25 years. After earning a BA from t0he Rochester Institute of Technology, Brian spent over seven valuable years as a Licensed Real Estate Broker in California specializing in commercial sales, syndication and property management. These…