NYS Tourism Conference Episode 1
We recently attended the 2019 NYSTIA Conference in Buffalo, New York and interviewed presenters, conference attendees, and Tourism Excellence Award winners. My interviews focused on the conference themes of inclusion, fostering community engagement, and “tourism is everybody’s business”, as well as key takeaways from the conference. I hope you find these conversations informative and inspiring. In…
2019 MANY Conference Series Episode 4
We recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the…
The Power of Proximity Campaigns, with Karyn Gruenberg
Karyn Gruenberg is senior vice president of partner marketing and strategic alliances at Brand USA, the public/private partnership whose mission is to increase international visitation spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this position, Karen is responsible for leading partner marketing efforts…
2019 MANY Conference Series Episode 3
We recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the…
Destination Marketing: Creating a Unified Brand Experience, with David Gilbert
David Gilbert serves as president and CEO of Greater Cleveland Sports Commission, an organization dedicated to making Greater Cleveland a premier destination for amateur sporting events, and Destination Cleveland, the region’s convention and visitors bureau. The Greater Cleveland Sports Commission is responsible for attracting, promoting, and managing major amateur athletic events, and for creating sporting…
2019 MANY Conference Series Episode 2
We recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the…
Building an Addressable Audience, with Robert Rose
For more than 25 years, Robert Rose has helped clients tell their story more effectively through digital media. As the founder of the Content Advisory, the education and consulting group for the Content Marketing Institute, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice…
2019 MANY Conference Series Episode 1
We recently attended the 2019 Museum Association of New York annual conference and spoke with attendees from all over New York State representing all types of museums and cultural institutions. I talked with folks from 21 different museums and cultural institutions about how they are creating inclusive environments, attracting new audiences and fitting within the…
Making the Most of Tailwinds in Destination Marketing, with Andrea McHugh
Andrea McHugh is the senior communications manager for Discover Newport in Rhode Island. Andrea has been in the media and communication space for more than 20 years. Her experience as a magazine editor, copywriter and regular contributor to regional national, an international newspapers, magazines, and websites give her a unique and first-person perspective when serving…
Trust Building in Tourism, with Jason Murray
As a native of Utah, Jason grew up visiting the National Parks, Monuments, and other regions throughout the Western United States. That is where he first fell in love with the history and geology of the area. As he grew up, he continued to enrich his education and knowledge at nature camps and class trips…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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