Episode 124:

Making the Most of Tailwinds in Destination Marketing, with Andrea McHugh

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Andrea McHugh is the senior communications manager for Discover Newport in Rhode Island. Andrea has been in the media and communication space for more than 20 years. Her experience as a magazine editor, copywriter and regular contributor to regional national, an international newspapers, magazines, and websites give her a unique and first-person perspective when serving…

Episode 123:

Trust Building in Tourism, with Jason Murray

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As a native of Utah, Jason grew up visiting the National Parks, Monuments, and other regions throughout the Western United States. That is where he first fell in love with the history and geology of the area. As he grew up, he continued to enrich his education and knowledge at nature camps and class trips…

Episode 122:

How to Market Local Experiences to Visitors, with Paul Leone

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Paul Leone began his career as a multi-media producer for the National Baseball Hall of Fame and Museum in Cooperstown, New York. He soon moved on to editing, shooting, and producing several series for cable television and later worked in the studio, agency, and advertising industry. As a TV producer, he wrote and developed several…

Episode 121:

Ending the Tourist vs. Townie Divide, with Bob Provost

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Bob Provost, president, and CEO of New York Tourism and Industry Association (NSYSTIA) has been pretty much everywhere in New York State, from Long Island to the Thousand Islands. He currently resides on a small farm in northern Rensselaer County. When Bob joined NYSTIA as a member in early 2017 he had no idea he…

Episode 120:

Taking Calculated Risks in Travel Marketing, with Jennifer Barbee

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Jennifer Barbee is a serial entrepreneur, professional speaker, and all-around boss. Jennifer and her partner Kristen created the agency Destination Innovate in 2017, in addition to running to successful digital branding agencies. She has been named Stevie® Female Entrepreneur of 2013, 2014 in Advertising/Media/PR (U.S. and Europe), ranked #17 in StartUp Nation’s® Top 100 Moms…

Episode 119:

Setting Up Your Influencer Marketing for Success, with Colleen Onuffer

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Colleen Onuffer is a consultant at Break the Ice Media and vital part of the team. She uses her passion for writing and storytelling in her role here to make a big impact for her clients. Since her start in 2016, Colleen has helped her clients find their essential stories and develop targeted messages. Colleen…

Episode 118:

Nurturing an International Client Base, with Sally Berry

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Sally Berry is a tourism industry expert who helps Destination Marketing Organizations prepare their destinations to be more competitive and attractions bring in more visitors. Sally has worked at a small family-owned attraction, a regional DMO and at the Corning Museum of Glass, a world-class museum in New York. She has spent time as a…

Episode 117:

The Twin Engines of Tourism and Economic Development, with Connie Stopher and Melissa Barry

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Connie Stopher serves as Executive Director of the Southern Idaho Economic Development Organization. In this role, she oversees the business and talent recruitment for a seven-county region. Since taking on the role of executive director in 2017, the southern Idaho region has experienced nearly $500 million in business expansions and nearly thousands of new jobs…

Episode 116:

Finding the Right Agency for your Tourism Marketing, with Robin Boehler

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Robin Boehler is a co-founder of international management consulting firm, Mercer Island Group. Mercer Island group is a prominent global marketing management consulting firm helping clients and agencies solve a broad range of business problems from building business and tough competitive markets, to creating strategic roadmaps, and matching the right clients and agencies for productive…

Episode 115:

From Destination Marketing to Destination Leadership, with Bill Geist

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Bill Geist is the Chief Instigator at DMOproZ, a firm specializing in strategic planning, governance, marketing, and legislative issues for convention and visitor bureaus, tourism-focused chambers of commerce, economic development organizations, and communities. Prior to forming DMOproZ, Bill served as the President/CEO of the Greater Madison (WI) Convention & Visitors Bureau. Bill is the author…