Podcasts

In this episode, you will learn about the important idea of Cathedral Thinking from Rick Antonson. Rick Antonson is the former president & CEO of the international award-winning destination marketing organization, Tourism Vancouver. Among his volunteer leadership roles, Rick was president of Pacific Coast Public Television, chair of Destination Marketing Association International (based in Washington,…

In this episode, you will learn about having that real, authentic experience when you travel from Joe Baur. Joe Baur is an American travel author, writer, filmmaker and podcaster whose work has appeared in a variety of domestic and international outlets, including Matador Network, BBC Travel, Viator, and CraftBeer.com to name a few. He’s also…

In this episode, you will learn about using creativity to solve difficult challenges from Lisa Burns. Lisa Burns has been in the travel industry for over 35 years with a wide range of experience including group tour planning and product development, event and meeting planning, marketing and public relations, and both a domestic and international…

In this episode, you will learn about making sure your destination has a successful tomorrow by building lasting partnerships today from Drew Alberti. Drew Alberti has been the Program Manager for Lakes to Locks Passage since 2008. He is responsible for community outreach, product development, and brand awareness. Some of his accomplishments include authoring From…

In this episode, you will learn strategies for collaborating with a large region like the Erie Canalway National Heritage Corridor from Jean Mackay. Jean Mackay has served as a director of communications and outreach for the Erie Canalway National Heritage Corridor since 2007. She manages all aspects of web based and print media and works…

In this episode, you will learn about using great design to drive people to your destination from Cindy Harris. Cindy Harris is a graphic designer, painter, and lover of all things art. She began Harris Studios over 15 years ago with the purpose of helping established businesses create an authentic identity through design. Cindy believes…

In this episode, you will learn about how destination can increase attracting international travelers. Nicole Mahoney started Break the Ice Media in 2009 in response to the evolving needs of small to medium-sized businesses, in particular, the rise of social media. Break the Ice Media is a boutique marketing and communications firm with a focus on…

In this episode, you will learn about collaboration across county lines with a FAM tour from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media. Rhonda brings more than 20 years of sales and new business development to the table. She’s a master at creating relationships and has a deep understanding of…

In this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media. Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News’ Kids…

In this episode, you will learn about the best social media tips from Jessica Reilly, Associate Consultant, at Break The Ice Media. Working on social media for clients is a natural for Jessica. At any one time, she’ll be working on 3 – 6 client social media channels. She loves analytics — they help get…