How Attractions Can Shape A Destination, with Hillarie Logan-Dechene
In this episode, you will learn about making the most of your resources and entering into collaborations to create a lasting impression on visitors from Hillarie Logan-Dechene. Hillarie Logan-Dechene’s career has been about building the capacity of not-for-profit organizations. As the Wild Center’s Director of Philanthropy, she is responsible for all membership and development activities…
Using Pinterest to Drive Traffic to Your Content, with Louise Cottrell
In this episode, you will learn about how to use Pinterest to drive visitors to your content from Louise Cottrell. Originally from the Bay Area, Louise Cottrell is a Pinterest marketing strategist working with travel content creators and business owners to generate traffic, grow their audience and increase sales. She does Pinterest account management as…
Showcase Your Unique Assets, with Ed Healy
In this episode, you will learn about why differentiation is the name of the game and why you need to provide unique, niched experiences to attract visitors to your destination from Ed Healy. Ed Healy is Vice President of Marketing for Visit Buffalo Niagara where he is responsible for VBN’s destination marketing strategy. His responsibilities…
Winning More First Time Visitors, with Josiah Brown
In this episode, you will learn how regions don’t influence a travelers decision on where to go, and how to get them to come to your destination from Josiah Brown. Josiah Brown is best known the New York Sherpa and has logged over 600,000 miles throughout New York State over the last 13 years. He…
Give Your Customers a Great Experience, with Tom Mulliez
In this episode, you will learn about providing a great customer experience and building partnerships that help you do that from Tom Mulliez. Tom is a father, husband, entrepreneur, and the visionary behind iTREKKERS. Tom founded the company in gu2014 after realizing that bringing together vetted professional captains and guides on one platform would help…
The Impact of Featuring Local Wines, with Michael Warren Thomas
In this episode, you will learn about how restaurants featuring local wine makes such a huge impact from Michael Warren Thomas. Michael Warren Thomas owns Savor Life and products and hosts four radio shows focusing on gardening, wine, food, and travel. He started his first show, Naturally Green, in April 1994. He’s added several shows…
Prioritizing Growth Through Collaboration, with Becky Wehle & Sara Piccini
In this episode, you will learn about why you will be able to better promote your destination when you join organizations that can help you out from Becky Wehle & Sara Piccini. Becky Wehle is President & CEO of Genesee Country Village & Museum, the largest living history museum in New York State, located 25…
Helping DMOs Deliver the Right Message at the Right Time, with Greg Evans
In this episode, you will learn about how DMOs can band together to come up with great ideas to serve their partners from Greg Evans. Greg Evans has been with Simpleview since 2008 and currently serves as their Vice President of Sales & Account Services. In his role, he provides strategic insight and recommendations for…
Use Cathedral Thinking to Create a Brighter Future, with Rick Antonson
In this episode, you will learn about the important idea of Cathedral Thinking from Rick Antonson. Rick Antonson is the former president & CEO of the international award-winning destination marketing organization, Tourism Vancouver. Among his volunteer leadership roles, Rick was president of Pacific Coast Public Television, chair of Destination Marketing Association International (based in Washington,…
Have a Real, Authentic Experience, with Joe Baur
In this episode, you will learn about having that real, authentic experience when you travel from Joe Baur. Joe Baur is an American travel author, writer, filmmaker and podcaster whose work has appeared in a variety of domestic and international outlets, including Matador Network, BBC Travel, Viator, and CraftBeer.com to name a few. He’s also…