Podcasts

In this episode, you will learn about America’s first wine trail from Cassandra Harrington, Executive Director of the Cayuga Lake Wine Trail. Cassandra has been director of the CLWT since December of 2014. In her time with the Trail, she and her coworker Kathy have completely rebranded the organization, increased event attendance and generated a…

In this episode, you will learn about the building blocks of successful social media strategy, and the direct impact social media had on Casa Larga Vineyards in 2016 from Camille Zess, a consultant at Break the Ice Media. By the time Camille left college she was already an accomplished writer. As a writing minor, she took…

In this episode, you will learn about generating return visits from customers at stopover destination from Rose Hapanowich, director of travel and tourism for Destiny USA. Rose has an extensive background in retail as a result of working in a department store, specialty shop and outlet shopping venues prior to joining the management team of…

In this episode, you will learn about managing a destination through all four seasons from Drew Broderick. No day is ever the same for Drew Broderick, director of sales and marketing for Bristol Mountain and Roseland Adventure Attractions, which is comprised of Bristol Mountain Ski Area and Fall Sky Rides, Bristol Mountain Aerial Adventures and…

In this episode, you will learn about programs that bring together counties, hotels, amusement parks, and more from Sarah Blackwell. Sarah Blackwell joined BTI in 2013, bringing a fresh perspective, creativity and attention to detail to every client project she works on. A highly talented writer, she becomes the “voice” of many diverse clients for…

In this episode, you will learn about how regions can collaborate together and pool resources to do things together that they could not do alone from Laury Poland. As president of Finger Lakes Wine Country Tourism Marketing Association (FLWCTMA), Laury Poland is responsible for creation, coordination, administration and implementation of all FLWCTMA programs and initiatives…

In this episode, you will learn about the importance of building and cultivating relationships to bring customers to your door. Driven by a conviction that the business of selling creates freedom, David brings an exceptional 40-year career as a salesperson, speaker, coach, and author of “Are you for real?!” (Aviva, 2015), an inspiring sales-career survival…

In this episode, you will learn about how the Museum Association of New York (MANY) is consistently growing their tourism efforts from Erika Sanger. Erika Sanger joined MANY (Museum Assoc. Of New York) after serving twelve years as the Director of Education at the Albany Institute of History and Art. There she provided vision for…

In this episode, you will learn about why collaboration at the regional level makes a huge difference from Valerie Knoblauch. Valerie is President and CEO of the Finger Lakes Visitors Connection where she has worked since 1984 when she was hired as the organization’s first employee. In her role, she is responsible for guiding a…

In this episode, you will learn about how leveraging your social media in the tourism industry can help you to bring in more visitors from Brittany Gibson. In her capacity at the Watkins Glen Area Chamber of Commerce, Brittany is responsible for promoting Schuyler County’s tourism industry by creating and implementing tourism marketing and public…