Re-Introducing the Keuka Lake Wine Trail Passport to Inspire Year-Round Visitation
How this Case Study may be relevant to you: This campaign highlights TAP’s ability to generate product revenue and sales through tourism strategy and integrated…
Elevating Culture Through Marketing To Inspire Visitation
How this Case Study may be relevant to you: This project showcases a collaborative project with TAP and TGW Studio, and our combined ability to…
Creating in-market demand for Eclipse drive-market visitation
This project involved attracting visitors from a drive market using creative, out-of-the-box integrated tactics through collaboration in a short-term campaign.
Converting a live show to a virtual event while keeping profits, connections and the experience intact
How this Case Study may be relevant to you: Virtual TAP Dance is a model of how to successfully switch from a traditional live conference…
Creating Year-Round Demand with Storytelling & Strategy
How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide…
Attracting Canadian Travelers to Upstate New York Destinations
How this Case Study may be relevant to you: This project involved attracting visitors beyond gateway cities, travel public relations, influencer marketing and media FAM planning…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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