Guiding Visitors to See the Bigger Picture of Outdoor Adventure
This case study shows how a destination can reposition underrecognized assets through research-led messaging, visitor-ready content and integrated digital marketing that builds measurable awareness and website engagement.
Reimagining the Keuka Lake Wine Trail Passport to Inspire Year-Round Visitation
How this Case Study may be relevant to you: This campaign highlights TAP’s ability to generate product revenue and sales through tourism strategy and integrated…
Elevating Culture Through Marketing To Inspire Visitation
How this Case Study may be relevant to you: This project showcases a collaborative project with TAP and TGW Studio, and our combined ability to…
Tour Operator Ramps Up Business with Digital Ads and Content Strategy
This project involved developing a strategic marketing plan, Google advertising campaigns for lead generation, brand cross-promotion and content development for customer engagement.
Historical Figure brings DEI to the Forefront: Auburn, NY
This project involved applying DEI principles to a strategic PR and marketing campaign, balancing promotion goals with authentic messaging and community support.
Re-aligning Strategy to Meet Changing Visitor Sentiment
The marketing campaign reached target audiences in New England and other nearby drive destinations to engage with events, purchase tickets, enjoy virtual workshops and plan a future trip to a cultural attraction and its surrounding region.
Strategic integrated marketing campaign leads to high economic impact in 2020
How this Case Study may be relevant to you: This example of work illustrates our strengths in strategic planning and the tool we developed to…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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