Mastering Measurement: Applying the Barcelona Principles in Travel PR
Rewatch our interactive virtual workshop on the Barcelona Principles, the gold standard for measuring public relations. As one of the contributors to the PR Measurement Guidelines Handbook for Destination Organizations developed by Destinations International and AMEC, we're excited to guide you through the essentials of establishing these principles for your organization.
Led by TAP’s Director of Public Relations, Colleen Onuffer, and our VP of Client Services, Sarah Martin. Our resident experts show you how to create a personalized set of PR metrics that capture both quantitative and qualitative outcomes. You'll be on your way to having your own set of Barcelona Principles tailored to align with your organizations’ goals.
This session is crafted for destination and attraction marketers, whether in public or private sectors, aiming to harness the power of PR. Enhance your understanding of effective PR measurement, learn to report wins with confidence, and start building your own Barcelona Principles framework. Everyone will have the chance to work on their scoring system live during the webinar. Sign up today to elevate your PR strategy!