back to Internal Digital Advertising Creative Brief Project Name(Required)Client/Organization Name(Required)Team Lead(Required)AdenaBrittanyCamilleColleen O.Colleen S.RileySarah M.Overall Campaign Goal(Required)Timeline(Required)Channels(Required) Meta Google Pinterest TikTok Programmatic Other Other channel: please specifyBudget(Required)Please list the total budget, or the budget per channel if this has been determined. If we need to recommend a budget, please specify. Target Audience(s)(Required)Age, gender, location, interests, etc.Ad Campaigns (if already determined)Ex. traffic, page likes, lead gen, search, displayWhere are the visual assets located?(Required)Ex. On the server, Dropbox, we still need to access, etc.URL Destination(s)(Required)Ex. campaign landing page, website page, we need to create a page, etc. Click the + button at the right to add multiple URLs. Add RemoveDo we have access to the ad account?(Required)YesNo, we need accessNot sureHas the Meta Pixel been set up?(Required)YesNo, we need to set it upNot sureDo we have access to GA4?(Required)YesNo, we need accessNot sureWhat are the key performance indicators (KPIs)?(Required)Select all that apply Impressions & CPM Clicks & CPC Leads & CPA Conversions & conversion rate Post Engagements Video Views & View Rate (VR) Page Likes Other What conversion(s) do we need to measure?What are the key messages for this campaign, as determined in the strategic plan?(Required)Do the ads need the ILNY logo?(Required)YesNoNot sureNext steps: Colleen S. or Camille will reach out to discuss the digital ads strategy.