Behind the Strategy: Aligned Messaging for Stronger Communication

October 23, 2025
1:00 pm-2:30 pm

Strengthen your marketing, communications and PR campaigns by aligning them with the industry-recognized Barcelona Principles (now updated to version 4.0!). In this interactive virtual workshop, we’ll demonstrate how to incorporate these valuable principles into our agency’s seven-step strategic planning process, giving you a practical framework for setting smarter goals, defining audiences, designing effective tactics and building meaningful measurement into your work.

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