Behind-the-Strategy: Audience Personas with Purpose

Strategic planning might not be magic—but it sure feels like it when it all comes together. In this Behind-the-Strategy workshop, we’re unpacking one of the powerful tools in our tourism marketing process: the audience persona.

On August 14, play along as we turn demographics and trends into detailed, human-centered profiles that help marketing teams connect with the real people behind the data. Whether you’re refining your messaging or building a campaign from scratch, you’ll walk away with a practical approach to making your target audience more than just a number.

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