Podcasts

In this episode, you will learn about why differentiation is the name of the game and why you need to provide unique, niched experiences to attract visitors to your destination from Ed Healy. Ed Healy is Vice President of Marketing for Visit Buffalo Niagara where he is responsible for VBN’s destination marketing strategy. His responsibilities…

In this episode, you will learn how regions don’t influence a travelers decision on where to go, and how to get them to come to your destination from Josiah Brown. Josiah Brown is best known the New York Sherpa and has logged over 600,000 miles throughout New York State over the last 13 years. He…

In this episode, you will learn about providing a great customer experience and building partnerships that help you do that from Tom Mulliez. Tom is a father, husband, entrepreneur, and the visionary behind iTREKKERS. Tom founded the company in gu2014 after realizing that bringing together vetted professional captains and guides on one platform would help…

In this episode, you will learn about how restaurants featuring local wine makes such a huge impact from Michael Warren Thomas. Michael Warren Thomas owns Savor Life and products and hosts four radio shows focusing on gardening, wine, food, and travel. He started his first show, Naturally Green, in April 1994. He’s added several shows…

In this episode, you will learn about why you will be able to better promote your destination when you join organizations that can help you out from Becky Wehle & Sara Piccini. Becky Wehle is President & CEO of Genesee Country Village & Museum, the largest living history museum in New York State, located 25…

In this episode, you will learn about how DMOs can band together to come up with great ideas to serve their partners from Greg Evans. Greg Evans has been with Simpleview since 2008 and currently serves as their Vice President of Sales & Account Services. In his role, he provides strategic insight and recommendations for…

In this episode, you will learn about the important idea of Cathedral Thinking from Rick Antonson. Rick Antonson is the former president & CEO of the international award-winning destination marketing organization, Tourism Vancouver. Among his volunteer leadership roles, Rick was president of Pacific Coast Public Television, chair of Destination Marketing Association International (based in Washington,…

In this episode, you will learn about having that real, authentic experience when you travel from Joe Baur. Joe Baur is an American travel author, writer, filmmaker and podcaster whose work has appeared in a variety of domestic and international outlets, including Matador Network, BBC Travel, Viator, and CraftBeer.com to name a few. He’s also…

In this episode, you will learn about using creativity to solve difficult challenges from Lisa Burns. Lisa Burns has been in the travel industry for over 35 years with a wide range of experience including group tour planning and product development, event and meeting planning, marketing and public relations, and both a domestic and international…

In this episode, you will learn about making sure your destination has a successful tomorrow by building lasting partnerships today from Drew Alberti. Drew Alberti has been the Program Manager for Lakes to Locks Passage since 2008. He is responsible for community outreach, product development, and brand awareness. Some of his accomplishments include authoring From…