Informational Session: Paranormal Tourism

Join us November 5, 2026, from 1–2 p.m. Eastern for an informational session exploring the Haunted History Trail—a collaborative tourism model connecting para-curious travelers with the history, hauntings, and hidden stories of a destination. 

During this session, we’ll explore: 

• A proven collaborative model: How the Haunted History Trail of New York State grew to include 33 county partners and more than 80 haunted locations. 

• Tourism beyond “Spooky Season”: How a network of haunted attractions, ghost tours, paranormal investigations, historic sites, and themed accommodations can create reasons to visit throughout the year. 

• A new way to tell your destination’s story: How collaborative marketing can bring together local businesses and attractions to reach travelers seeking unusual, history-rich experiences. 

• Lessons from expansion: What we’ve learned from launching the Haunted History Trail of Michigan in 2026—and what the model could look like in other destinations. 

Meet the Speakers 

Hear from the people behind the program and its growth: 

• Sarah Martin, Trail Administrator, Haunted History Trail 

• Camille Zess, VP of Growth, Travel Alliance Partnership 

• Kelly Rapone, Executive Director, Genesee County Tourism & Haunted History Trail of New York State Founder 

• Dianna Stampfler, President, Promote Michigan & Haunted Michigan Ambassador 

Register