Community Conversation: Strengthening Tourism through Advocacy

June 23, 2026
2:00 pm-3:00 pm

Join TAP’s Virtual Community Conversation series as we explore Strengthening Tourism through Advocacy.

Tourism is a unique industry because it is not a single, clearly defined sector. Instead, it is an ecosystem made up of many interconnected industries — including accommodations, food and beverage, transportation, recreation, entertainment, and more. This complexity can make tourism difficult for those outside the industry to fully understand, even though it plays a vital role in the global economy, accounting for 10% of the world’s GDP.

Advocacy within tourism has been an ongoing conversation for years, with organizations and industry leaders working to educate decision-makers, raise awareness, and build support around key issues. Today, however, that conversation feels more urgent than ever. The challenges facing our industry are growing, and the need to strengthen and elevate our collective advocacy efforts has never been more important.

Join us for another community conversation as we bring together panelists from diverse segments of the tourism industry to share best practices, discuss the work they are doing within their communities, and explore opportunities to strengthen our advocacy efforts. Collaboration is essential to building a strong and effective voice for tourism, and we hope this conversation will inspire you to get involved and help move our industry forward.

Register Now!

advocacy