Behind-the-Strategy
We're taking you behind-the-scenes on our strategic process for building high-impact visitor attraction plans. You're getting out tools, frameworks, and thinking that shape TAP’s approach to smarter tourism marketing. Each session offers a focused look at one piece of the 7-step process to apply, adapt, and strengthen your work right away.
Have ideas, questions or challenges? Share them with us - your feedback helps us design workshops that help everyone!
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Aligned Messaging for Stronger Communication
Strengthen your marketing, communications and PR campaigns by aligning them with the industry-recognized Barcelona Principles (now updated to version 4.0!). In this interactive virtual workshop, learn how to incorporate these valuable principles into our agency’s seven-step strategic planning process, giving you a practical framework for setting smarter goals, defining audiences, designing effective tactics and building meaningful measurement into your work.
Audience Personas with Purpose
Let's unpack one of the powerful tools in our tourism marketing process: the audience persona.
Press play and play along as we turn demographics and trends into detailed, human-centered profiles that help marketing teams connect with the real people behind the data. Whether you’re refining your messaging or building a campaign from scratch, you’ll walk away with a practical approach to making your target audience more than just a number.
If you don't already have one, create a ChatGPT account before you start so you can use the tool we created to give your persona creation a speed-boost.
