Storytelling Beyond a Major Attraction
This campaign illustrates TAP’s ability to participate in a collaborative brand strategy with Fuse Marketing and launch a new destination brand through concerted PR efforts.
Creating in-market demand for Eclipse drive-market visitation
This project involved attracting visitors from a drive market using creative, out-of-the-box integrated tactics through collaboration in a short-term campaign.
Tour Operator Ramps Up Business with Digital Ads and Content Strategy
This project involved developing a strategic marketing plan, Google advertising campaigns for lead generation, brand cross-promotion and content development for customer engagement.
Historical Figure brings DEI to the Forefront: Auburn, NY
This project involved applying DEI principles to a strategic PR and marketing campaign, balancing promotion goals with authentic messaging and community support.
Creating a Destination Program for Group Tours & Meetings
This project required us to build a group tour and meetings program for a destination from scratch.
Re-aligning Strategy to Meet Changing Visitor Sentiment
The marketing campaign reached target audiences in New England and other nearby drive destinations to engage with events, purchase tickets, enjoy virtual workshops and plan a future trip to a cultural attraction and its surrounding region.
Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns
How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics that would grow awareness and…
Local and Regional PR Efforts Lead with Laughter to Build Brand Awareness
How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging local and regional PR…
Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum
How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging PR to create interest…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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