Re-aligning Strategy to Meet Changing Visitor Sentiment
The marketing campaign reached target audiences in New England and other nearby drive destinations to engage with events, purchase tickets, enjoy virtual workshops and plan a future trip to a cultural attraction and its surrounding region.
Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns
How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics that would grow awareness and…
Local and Regional PR Efforts Lead with Laughter to Build Brand Awareness
How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging local and regional PR…
Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum
How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging PR to create interest…
Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience
How this Case Study may be relevant to you: This annual campaign required creative problem solving to develop a touchless virtual component to encourage visitation and…
Branding and Messaging Strengthen a Public-Private Partnership
How this Case Study may be relevant to you: This project used creativity to spur community engagement on a capital campaign during a crisis. We developed…
Strategic integrated marketing campaign leads to high economic impact in 2020
How this Case Study may be relevant to you: This example of work illustrates our strengths in strategic planning and the tool we developed to…
Taking Charge of a Shoulder Season to Reposition Winter for Locals & Visitors
How this Case Study may be relevant to you: This campaign used the PESO model to develop a holistic approach to marketing, driving visitation and hotel…
Building Brand Awareness by Brewing Up Media Attention
How this Case Study may be relevant to you: Through press releases and story pitches, the 2019 public relations program for the New York State…
Connecting Africa’s Eden with Global Travel Trade to Foster Relationship Building and Future Economic Development
How this Case Study may be relevant to you: As a result of COVID-19, cancellations of many traditional travel trade events took place around the…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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