AUTHOR: Sarah Martin

The Media, Travel and You: Top PR Trends and Tips of 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the…

Keep Reading

Adapting Your Media FAM Trip to a Changing Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization trip) are wildly popular in…

Keep Reading

5 Destination Marketing Campaigns That Blew Us Away in 2017

As we approach the end of 2017, and wrap up our own destination marketing campaigns, it’s fun to look back at some of the most…

Keep Reading

Destination Marketing Tools – With a Twist

Facebook. Newsletters. Media Events. Blogs. All are great tools for marketing – but which ones lend themselves to the best results for destination marketing? I’ve narrowed down…

Keep Reading

5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and…

Keep Reading

Travel Marketing Tips from a Tourist’s Perspective

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro, and Croatia. As any true…

Keep Reading

Teaming Up for Destination Marketing

Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to…

Keep Reading