How Literary Tourism Turns Readers Into Travelers
At its core, literary tourism connects stories to place. It invites travelers to step into the worlds they’ve read about, to walk the same streets…
How Meeting Planners Are Choosing Destinations Today
There was a time when selecting a meeting destination felt largely logical. Today, it feels personal. Planning meetings has always required balancing budgets, logistics and…
Themes from ABA 2026 Part 2: Embracing the Experience
In Part 1 of this series, we explored how collaboration has become essential to the future of group travel. Another change that is quickly becoming…
Making a Career in Travel & Tourism: What the Experts Want You to Know
When I first wrote about careers in travel and tourism, I highlighted insights from a handful of professionals I met at a conference—voices full of…
Behind the Scenes of a Group Tour: Pro Tips for Travelers and Professionals
Group tours aren’t just about ticking off sights—they’re about sharing experiences, swapping stories, and letting someone else handle the details so you can enjoy the…
Partnering with Travel Advisors: Insights to Grow Group Travel
At TAP, we believe that collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism and hospitality industry….
The Rise of Heritage Travel: Finding Cultural Connections
People often say they are traveling to “find themselves,” and heritage travel is quickly becoming one of the most meaningful ways for travelers to explore…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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