How DEI Initiatives Transform Destination Experiences

The landscape of DEI is shifting and the travel industry is no exception. According to a recent article in Travel Weekly, almost as suddenly as…

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Top Tourism Campaigns of 2023

Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express…

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Fostering Connection to Build a Strong Team 

When I talk with tourism and hospitality leaders across the country, I hear a lot of feedback about the new way that we work. Some…

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Destination Marketing and Community Partnerships

Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…

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Making a Career in Travel and Tourism

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…

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What is Accessibility in Tourism?

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different…

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Tourism Marketing for a Milestone Event: Getting Ready for the 2024 Eclipse

Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing…

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How to Leverage Local in Your Tourism Marketing

Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top…

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Destination Positioning: How to Stake Your Claim and Find Your Niche

“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” —…

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Are DMOs Evolving into Placemakers?

I have been exploring the changing role of destination marketing organizations (DMOs) through conversations with guests on my podcast Destination on the Left. My interest…

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