Growth Mindset in Tourism: 5 Lessons for Destination Marketers
As the role of destination organizations continues to evolve, so does the work. So what can a growth mindset look like in destination marketing? Here are five lessons we keep coming back to.
How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
There is something powerful about pulling a carrot from the ground, tasting a berry where it was grown or sitting down to a meal surrounded…
How to Turn Destination Stewardship Into a Visitor Experience
When we discuss destination stewardship, it often starts behind the scenes, with a focus on protecting natural resources, preserving cultural traditions, supporting residents, and thinking…
Destination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Travel Alliance Partnership. We have our own podcast, Destination on the Left, that explores creativity…
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
4 Tips to Plan a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, there are countless ways to showcase a destination, but few are as effective as a well-planned…
How Destinations Are Responding to Changing Meeting Planner Expectations
In our previous blog, How Meeting Planners Are Choosing Destinations Today, we explored how meeting planners are redefining destination selection around trust, transparency, safety and…
SEO in Tourism Marketing and AI Search
When we first developed a strong SEO strategy nearly 10 years ago, the search landscape looked very different than it does today. At the time,…
Creating Sample Travel Itineraries: Dos and Don’ts
Creating sample travel itineraries is one of the simplest and most effective ways to showcase a destination. Whether they are used for leisure travelers or…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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