Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
The Ins and Outs of Influencer Agreements for Tourism Marketing
If you’ve worked with influencers before, you’ve likely learned that no two partnerships are exactly alike. Some are simple hosted experiences. Others are paid campaigns with very specific deliverables. And as influencer…
Measuring Earned Media and PR: Introduction to the Barcelona Principles
Some may say a marketing campaign is only as good as the results it delivers. However, unlike digital content or paid advertising—where metrics are easily…
Attracting Canadian Travelers: How U.S. Tourism Partners Can Build Bridges Despite Policy Challenges
Living in Rochester, NY, I’m always struck by how close Canada feels. It’s quicker for me to drive to Toronto than it is to reach…
Navigating the Future of PR
In the ever-evolving landscape of public relations, adaptation is not just a choice but a necessity. As we look ahead, it’s evident that the future…
How To Craft A Killer Press Conference
It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world –…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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