How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
There is something powerful about pulling a carrot from the ground, tasting a berry where it was grown or sitting down to a meal surrounded…
How to Turn Destination Stewardship Into a Visitor Experience
When we discuss destination stewardship, it often starts behind the scenes, with a focus on protecting natural resources, preserving cultural traditions, supporting residents, and thinking…
Wellness Travel: The Transformative Trend Redefining Tourism
More travelers today are thinking about how they want to feel when they return from a trip, not just where they want to go. They’re…
Destination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Travel Alliance Partnership. We have our own podcast, Destination on the Left, that explores creativity…
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
4 Tips to Plan a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, there are countless ways to showcase a destination, but few are as effective as a well-planned…
How Destinations Are Responding to Changing Meeting Planner Expectations
In our previous blog, How Meeting Planners Are Choosing Destinations Today, we explored how meeting planners are redefining destination selection around trust, transparency, safety and…
Five Road Trip Trends Shaping Tourism Marketing in 2026
A road trip used to feel like the simplest kind of vacation: pick a place, pack the car and go. Travelers are still eager to…
Mapping the Travel Customer Journey
Most tourism marketers I know have an almost innate grasp of the unique ways the traveler’s mind works. Maybe it’s because they paid attention to…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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