Master the Art of Listening: Elevate Your Communication Skills
In today’s digital age, we often find ourselves communicating through emails, texts, and social media posts. While these methods are convenient, they lack the depth…
Impacts DMOs Make Through Community Partnerships
I have been working as a strategic partner to Destination Marketing Organizations (DMOs) for more than 15 years. Over that time, I watched the role…
Fostering Connection to Build a Strong Team
When I talk with tourism and hospitality leaders across the country, I hear a lot of feedback about the new way that we work. Some…
Collaboration Drives Sustainable Tourism
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local…
The Business Case for Collaboration
I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own….
Destination Marketing and Community Partnerships
Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…
What is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different…
Tourism Marketing for a Milestone Event: Getting Ready for the 2024 Eclipse
Milestones are major events that mark significant change or a new development. Milestones are also markers along the way to know that you are progressing…
Insights from TAP Dance 2023
Travel Alliance Partners (TAP) was established in 2001 as an organization of premier North American Tour Operators who offer unique products from more than 500 destinations worldwide. From…