Turning Milestone Events Into Shared Success
Rare events have a unique ability to build excitement and inspire once-in-a-lifetime travel experiences. From total solar eclipses and milestone anniversaries to international sporting events…
The Collaborative Mindset: Five Traits That Drive Better Partnerships
Every leader I meet agrees that collaboration is important. It’s written into strategic plans, highlighted in mission statements, and celebrated in annual reports. Organizations proudly point…
How to Find the Right Collaboration Partners
Collaboration is one of the most powerful tools available to tourism organizations. It can help stretch limited resources, spark new ideas, reach new audiences, solve…
How to Move Your Organization from Reactive to Proactive Collaboration
In 2016, I launched my podcast Destination on the Left to explore creativity and collaboration in the travel and tourism industry. At the time, I noticed collaboration…
Why Collaboration Is No Longer Optional in Travel and Tourism
For years, collaboration has been an essential part of travel and tourism. In an industry that requires destinations, attractions, lodging and tour operators to work together to create travel product people will buy, collaboration simply happened naturally….
Commitment: World-Changing Collaborations
World-changing collaborations are grounded in the Three C’s of Collaboration: Communication, Commonality, and Commitment. This framework is based on over 5 years of podcast interviews,…
Driving Visitation Through Culinary Tourism
When visitors come to a destination, they’re looking for experiences that feel authentic and unforgettable. Few things connect people—or capture the essence of a place—like…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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