From Transactional to Transformational: Rethinking Partnerships
Partnership is one of those words we use a lot in the travel and tourism industry. We have marketing partners. Community partners. Funding partners. Industry partners….
How Agritourism Is Creating Meaningful Connections Through Food, Farm, and Place
There is something powerful about pulling a carrot from the ground, tasting a berry where it was grown or sitting down to a meal surrounded…
How to Build a Team Culture that Supports Collaboration
A collaborative organization starts with a collaborative mindset. If we want our organizations to benefit from collaboration, we can’t rely on the CEO, executive director…
Turning Milestone Events Into Shared Success
Rare events have a unique ability to build excitement and inspire once-in-a-lifetime travel experiences. From total solar eclipses and milestone anniversaries to international sporting events…
The Collaborative Mindset: Five Traits That Drive Better Partnerships
Every leader I meet agrees that collaboration is important. It’s written into strategic plans, highlighted in mission statements, and celebrated in annual reports. Organizations proudly point…
How to Find the Right Collaboration Partners
Collaboration is one of the most powerful tools available to tourism organizations. It can help stretch limited resources, spark new ideas, reach new audiences, solve…
How to Move Your Organization from Reactive to Proactive Collaboration
In 2016, I launched my podcast Destination on the Left to explore creativity and collaboration in the travel and tourism industry. At the time, I noticed collaboration…
Why Collaboration Is No Longer Optional in Travel and Tourism
For years, collaboration has been an essential part of travel and tourism. In an industry that requires destinations, attractions, lodging and tour operators to work together to create travel product people will buy, collaboration simply happened naturally….
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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