Why Collaboration Is No Longer Optional in Travel and Tourism
For years, collaboration has been an essential part of travel and tourism. In an industry that requires destinations, attractions, lodging and tour operators to work together to create travel product people will buy, collaboration simply happened naturally….
Commitment: World-Changing Collaborations
World-changing collaborations are grounded in the Three C’s of Collaboration: Communication, Commonality, and Commitment. This framework is based on over 5 years of podcast interviews,…
Driving Visitation Through Culinary Tourism
When visitors come to a destination, they’re looking for experiences that feel authentic and unforgettable. Few things connect people—or capture the essence of a place—like…
Commonality: Creating World-Changing Collaborations
The strongest partnerships are built on the foundation of the Three C’s of Collaboration: Communication, Commonality, and Commitment. In my first post about this framework,…
Partnering with Travel Advisors: Insights to Grow Group Travel
At TAP, we believe that collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism and hospitality industry….
Welcoming All 2.0: Key Takeaways from Our Community Conversation on Inclusion in Tourism
In our rapidly evolving travel industry, the concept of being a “welcoming destination” is no longer simply about inviting more visitors. It’s about deeply understanding…
Communication: The 3 C’s of World-Changing Collaborations
Big ideas and big achievements don’t happen alone. They require teamwork and a shared goal. That’s why collaboration is essential, especially in the travel and…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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