Main Street Marketing and Community Partnerships
The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit…
The DMO of the Future
Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the…
Co-opetition: Good For Business
I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It…
Commitment: Creating World-Changing Collaborations
This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on over 5 years of…
Commonality: Creating World-Changing Collaborations
In the last blog, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on over 5 years…
Collaboration Thrives in Travel & Tourism
The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and…
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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