Commitment: Creating World-Changing Collaborations

This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on over 5 years of…

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Commonality: Creating World-Changing Collaborations

In the last blog, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on over 5 years…

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Communication: Creating World-Changing Collaborations

As we start to look toward the future and recovery for our industry, we have a tremendous opportunity to rebuild smarter. We did it after…

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Collaboration Thrives in Travel & Tourism

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and…

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Collaborative Marketing in Tourism: Working Together to Lift All Boats

In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor….

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Tourism Marketing: A Collaborative Approach

What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing…

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The Keys to Successful Collaborations

In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals. These three groups feel very differently about…

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Successful Collaborations start with Commonality

Successful collaborations start with commonality. The most important commonality elements include establishing and agreeing on goals for the collaboration, having strong champions, and designing the collaboration to benefit all participants.

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How Your Competition Could Make You More Successful: 2021 Research Findings

While it might seem intuitive that collaborators are avoiding working with organizations who provide similar products and services to the same audience, we were surprised to see that the opposite is true.

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Collaboration research: What did 150+ travel, tourism, and hospitality professionals say?

Backed by stats In December of 2020, we surveyed 161 travel, tourism, and hospitality professionals to learn more about their stance on collaboration. The results…

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