Frugality is the Mother of Creativity
Having money isn’t the only tool needed to promote a destination… Where are your marketing dollars coming from right now? Where will they come from…
Why Agencies Collaborate: Borrowing from the Tourism Marketing Playbook
When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.
Museums’ Approach to Tourism
Each of these museums has found a remarkable and stand-out way to promote inclusivity, attract diverse new audiences, and further integrate their work with other tourism and cultural efforts of their communities.
How Association Management Companies help multi-stakeholder tourism marketing programs
Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing…
Museum Marketing – Beyond Cultural and Heritage Tourism
Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism. I…
Are You a Good Communicator?
Communication is Key – How good are you at listening? In today’s world, we have many methods of communicating. Most of it is in digital…
Collaboration in Tourism
making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude…
Lifelong Learning
What does being a lifelong learner mean to you? When I finished college and started my career, I decided that I was going to be a…
Inspired Collaborations: 1+1 is greater than 2
A Google search on collaborative marketing shows 15,800,000 results. Top search results include scholarly articles on “A Collaborative Approach to Marketing” and “Collaborative Destination Marketing”…
Teaming Up for Destination Marketing
Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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