Marketing and PR Strategy with the PESO Model

Strategy is always a big topic of conversation when it comes to tourism marketing. We’ve been responding to more and more requests for strategy, and…

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TikTok for Tourism Marketing

Over the last few years, TikTok has quickly risen the ranks and become one of the most widely used social platforms. DMOs and attractions can…

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How to Use AI For Tourism Marketing

Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything…

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Tracking Digital Tourism Marketing Efforts

Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without…

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10 Beginner Social Media Marketing Tips

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your…

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Elemental Photography in the Tourism World

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the…

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Low-Cost Marketing Tools for Tourism Promotion

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The…

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Creating Experiences to Create Memories

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand…

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Looking Ahead: Tourism Marketing of the Future

Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future,…

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What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…

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