TikTok for Tourism Marketing
Over the last few years, TikTok has quickly risen the ranks and become one of the most widely used social platforms. DMOs and attractions can…
10 Beginner Social Media Marketing Tips
Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your…
Elemental Photography in the Tourism World
All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the…
Creating Experiences to Create Memories
At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand…
What the heck is a Facebook Pixel?
You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…
Building a Facebook Target Audience for Tourism
Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and…
The Difference Among Travel Media
You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications,…
Writing Digital Content: Email, Social & Web
A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages…
10 Digital Marketing Trends from Destination Marketers
This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and…
Beyond the Boost: Digging in to Facebook Advertising
The Facebook advertising platform has evolved since it first began and is now a digital advertising powerhouse. The platform offers technical support, learning modules through…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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