Facebook and Tourism Marketing: Best Practices

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…

Keep Reading

Creative Travel Writing for Your Destination

I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop,…

Keep Reading

5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…

Keep Reading

How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

Keep Reading

Measuring Marketing Campaigns

The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability to course-correct or change your…

Keep Reading

Aligning Your Marketing Around the Customer Journey

Every customer goes on a journey when making a purchasing decision – whether buying a car, selecting a cleaning service or choosing a family vacation…

Keep Reading

Virtual Event Technology: Keep it Simple

We’re all still meeting virtually, and even when in-person events return, we’ll likely see a mix of virtual and live events. Virtual events are not…

Keep Reading

Prepare for Reopening Now with these Recovery Marketing Tactics

I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My…

Keep Reading

6 Strategies to Prepare for Tourism Recovery

From our April 2020 Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April 2020 with 12…

Keep Reading

Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450…

Keep Reading